Father's Day Is This Sunday. Do You Know Who Your Regulars Are? | S2 EP4
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Father's Day Is This Sunday. Do You Know Who Your Regulars Are? | S2 EP4
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Half of a restaurant's revenue comes from just 7% of its guests, according to new research from Toast and Resy.
In this episode, Pam Monteith breaks down what the Regulars Report means for independent restaurants heading into Father's Day weekend, including why loyalty programs roughly quadruple return rates, why regulars book ahead, and the recognition gap that's costing restaurants repeat business.
Pam shares one specific action restaurant owners can take this week, using Toast's Guestbook, to reach their top regulars before Father's Day arrives.
Resources mentioned:
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Toast Tables setup guide: greatworkonline.com/blog
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Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist
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Book a free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session