In this episode of Feeling Content, Shaun Taylor sits down with Brand Consultant and Advisor Danielle Clarke to talk about what it really means to build a brand that actually means something.

Danielle helps businesses get clear on who they are, what they stand for and how they show up. In this conversation, we go beyond logos, colours and surface level aesthetics to explore the deeper parts of brand. The feeling people get from your business, the experience you create, the problems you solve and the trust you build over time.

We also talk about why brand clarity should come before content, why posting more is not always the answer, and how visibility can play a huge role in credibility.

Danielle shares her thoughts on personal brand, why people connect with people, and how founders often shape the way a business is seen. We also get into the realities of running a business, setting boundaries, becoming a parent and why work life balance might not really exist.

If you are a founder, business owner or marketer trying to create content that feels more meaningful, this episode is a great reminder that your brand is not just what people see. It is what people feel, remember and trust.

Watch or listen now wherever you get your podcasts.

Danielle Clarke Creative Official site: https://danielleclarke.uk/

Danielle on LinkedIn: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/

CONNECT WITH SHAUN

Loft One12 Official website: https://www.loftone12.co.uk/
Connect with Shaun here: https://www.linkedin.com/in/shauntaylor1/

In the third episode of Feeling Content, Shaun Taylor sits down with Kofi Richards, founder of Shapeshifter Performance, to explore the intersection between elite athletic performance and building a brand through content, without becoming an influencer.

Kofi shares his journey from starting out with no clear blueprint to building a performance coaching business that works with footballers and athletes at all levels. He talks openly about the challenges of growing a brand without falling into the influencer trap, the balance between chasing engagement and driving real business results, and how his approach to content has evolved over time.

The conversation dives into the power of consistency, developing a personal brand alongside a business, and learning how to use content not just for visibility, but to build trust and long-term client relationships. Kofi also reflects on stepping outside his comfort zone, from filming in busy gyms to becoming the face of his brand, and why personality plays a bigger role than people think.

An honest and practical episode for anyone looking to grow a business through content, build a personal brand with purpose, or find the balance between visibility and value.

Shapeshifter Performance: https://shapeshifterperformance.com/
Kofi's Insta: https://www.instagram.com/shapeshifter.performance/

CONNECT WITH SHAUN

Loft One12 Official website: https://www.loftone12.co.uk/
Connect with Shaun here: https://www.linkedin.com/in/shauntaylor1/

In the second episode of Feeling Content, Shaun Taylor sits down with Kerry Bilson, founder of Letterbox Love, to explore how a simple idea during lockdown grew into a thriving gifting business.

Kerry shares the reality behind building a brand from scratch, from writing poems in her garden and packing orders in a caravan to securing major opportunities with Team England and national retailers. She talks openly about the early challenges of starting without experience, learning the hard way about marketing, and navigating the uncertainty that comes with leaving a stable career to pursue something new.

The conversation dives into the importance of authenticity in content, the role social media has played in building a loyal community, and why storytelling has been at the heart of Letterbox Love’s growth. Kerry also reflects on the pressures of scaling a business, managing cash flow, and working closely with her husband to build something sustainable together.

An honest and insightful episode for anyone starting a business, building a brand online, or trying to turn a creative idea into something bigger.

Letterbox Love: https://letterbox-love.co.uk/
Connect with Kerry: https://www.linkedin.com/in/kerry-bilson-1514b7107/

CONNECT WITH SHAUN

Loft One12 Official website: https://www.loftone12.co.uk/
Connect with Shaun here: https://www.linkedin.com/in/shauntaylor1/