Are you a founder or a CEO? Because they're not the same thing, and confusing the two might be the most expensive mistake you make.

In this episode of Rich Lessons, Sheena Allen and Sevetri Wilson Taylor get into one of the rawest conversations in entrepreneurship: what it actually takes to go from founding a company to scaling one — and why the title of "CEO" means nothing if you can't back it up with execution.

What we cover:

• B2C vs. B2B vs. B2B2C — who should you really be selling to?
• Why customer acquisition in consumer fintech can cost up to $500 per user (and why most founders don't survive it)
• The fraud, disputes, and bot rings inside digital banking that nobody talks about
• When to hire your first sales team (hint: it's tied to ARR)
• Bad terms vs. bad investors — what's actually pushing founders out of their own companies
• "Hire well, fire fast" and other hard lessons from scaling real companies

Whether you're pre-revenue or post-exit, this episode will change how you think about building, selling, and leading.

🎙️ Rich Lessons is the podcast for builders, operators, and entrepreneurs who want the real story, not the highlight reel.

Follow us:

YouTube: https://www.youtube.com/@richlessonspodcast

Instagram: https://www.instagram.com/richlessonspodcast/

TikTok: https://www.tiktok.com/@richlessonspodcast