『Freelance Marketing with Fexingo: Independent Marketers, Consulting, and Solo Service Providers』のカバーアート

Freelance Marketing with Fexingo: Independent Marketers, Consulting, and Solo Service Providers

Freelance Marketing with Fexingo: Independent Marketers, Consulting, and Solo Service Providers

著者： Fexingo
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Freelance marketing is a distinct discipline from agency or in-house work. Lucas and Luna examine what actually changes when you're the sole practitioner: pricing without a brand, client acquisition without a sales team, and the emotional toll of feast-or-famine revenue. Each episode centers on a real independent marketer's case — a content strategist who left Ogilvy, a Google Ads consultant who built a $200k practice serving local dentists, the email specialist who charges per subscriber instead of per hour. Lucas pushes on unit economics: how do you calculate your effective hourly rate when you factor in unpaid sales calls, proposal writing, and software subscriptions? Luna focuses on the craft: how does a solo operator maintain quality without a second pair of eyes, and when should you turn down work that pays well but bores you? Together they challenge the 'hustle' narrative with data from IRS Schedule C filings, Upwork rate reports, and surveys of top-earning freelancers. They debate whether specialization or generalism yields higher lifetime earnings, and whether retaining clients is always better than chasing new ones. The listener is a marketing freelancer with at least two years in business who wants to think more strategically, not just work harder. By the end of an episode, you'll have a concrete framework to assess whether that next project is worth your time — or whether you're building a job disguised as a business. #FreelanceMarketing #IndependentConsultants #SoloServiceProviders #MarketingConsulting #FreelancePricing #ClientAcquisition #FreelanceLife #MarketingStrategy #ContentMarketing #GoogleAdsConsultant #EmailMarketing #FreelanceBusiness #SelfEmployed #MarketingPodcast #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How a Freelance Marketer Used a Client Persona Revamp to Double Retainer Value

    How a Freelance Marketer Used a Client Persona Revamp to Double Retainer Value
    2026/06/08
    Episode 39 of Freelance Marketing with Fexingo. Lucas and Luna break down how one freelance marketer doubled retainer value by overhauling client personas. Using a B2B SaaS case study, they walk through the exact process: auditing existing personas, conducting fresh interviews, and restructuring offers around nuanced buyer motivations. The episode focuses on the gap between generic personas and personas that actually drive pricing and service design. Listeners get a concrete framework for auditing their own client personas and a real-world example of how one freelancer turned a $3,000 monthly retainer into a $6,000 one by aligning deliverables with what clients actually valued most. No fluff, just actionable strategy for solo marketers and consultants. #FreelanceMarketing #ClientPersonas #RetainerGrowth #B2BSaaS #MarketingStrategy #SoloConsultant #PricingStrategy #ClientResearch #PersonaRevamp #FreelancerTips #MarketingConsultant #ServiceDesign #ValuePricing #FexingoBusiness #BusinessPodcast #MarketingTips #IndependentMarketer #RetainerValue Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How a Freelance Marketer Used a Client Persona Revamp to Double Retainer Value

    How a Freelance Marketer Used a Client Persona Revamp to Double Retainer Value
    2026/06/08
    Freelance marketing consultant Rachel Liu had a solid retainer practice with three mid-tier clients bringing in about $8,000 a month total. But she was hitting a wall: more work for the same money, no room to raise rates, and her clients viewed her as a tactical executor rather than a strategic partner. In this episode, Lucas and Luna break down how Rachel completely rebuilt her core client persona — shifting from a 'fractional social media manager' to a 'go-to-market strategist for B2B SaaS companies launching a second product line.' By narrowing her audience and repositioning her outcomes, Rachel tripled her average retainer to $6,500 per client in under six months. Lucas walks through the diagnostic process Rachel used to identify the persona gap, the specific messaging overhaul she made on her website and proposals, and how she handled the awkward conversation with existing clients about the new pricing. Luna connects it to the broader idea that freelancers often underprice because they don't realize they're selling to the wrong buyer. #FreelanceMarketing #RetainerStrategy #ClientPersona #MarketingConsulting #PricingStrategy #B2BSaaS #GoToMarket #ServiceBasedBusiness #RachelLiu #SoloServiceProvider #MarketingTips #BusinessGrowth #PodcastEpisode #FexingoBusiness #BusinessPodcast #Marketing #Positioning #FreelancerLife Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How a Freelance Marketer Used a Content Audit to Land Retainers

    How a Freelance Marketer Used a Content Audit to Land Retainers
    2026/06/07
    In Episode 37 of Freelance Marketing with Fexingo, Lucas and Luna explore how a freelance B2B marketer named Jenna Parris used a strategic content audit to convert a one-off project into a six-figure retainer. Jenna reviewed 18 months of a SaaS client's blog posts, whitepapers, and landing pages, identifying 47 pieces that could be updated, repurposed, or retired. She presented a 10-page gap analysis that led to a $72,000 annual retainer for ongoing content optimization. The hosts discuss the audit framework, how to price it, and why this approach works especially well in mid-2026 when many companies are re-evaluating their content spend after a period of rapid AI-generated output. They also share a subtle nod to listener support at buy me a coffee dot com slash fexingo, woven naturally into the conversation. #ContentAudit #FreelanceMarketing #RetainerStrategy #B2BMarketing #SaaS #JennaParris #ContentOptimization #MarketingConsulting #FreelancerTips #ClientRetention #Marketing #Business #FreelanceLife #ContentStrategy #RevenueGrowth #FexingoBusiness #BusinessPodcast #IndependentMarketers Keep every episode free: buymeacoffee.com/fexingo
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    10 分
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