In this episode, Joe Meling sits down with Don Gonzales to talk about what it really takes to build a successful leathercraft business — starting with apprenticeship and ending with marketing that actually works.

Too many makers focus only on improving their skills. Skill matters. But skill alone doesn’t build a business.

Don shares how learning through apprenticeship can fast-track your growth as a leatherworker — not just technically, but professionally. Then we dive into one of the most overlooked truths in small business:

You cannot wait to be discovered.

If you want your leathercraft business to grow, you have to get in front of your customers. Go to them. Show up. Build relationships. Market intentionally.

This conversation is for:

• Leatherworkers wanting to turn pro

• Small business owners trying to scale

• Makers stuck waiting for sales

• Entrepreneurs building a craft-based brand

• Anyone serious about growing in 2026 and beyond

In this episode we cover:

• The value of apprenticeship in skill development

• Why mentorship accelerates business growth

• The marketing mindset shift most makers need

• How to get in front of your ideal customers

• What it really takes to pivot, prosper, and persevere

If you’re serious about turning leathercraft into a real business — this episode will challenge you.

Subscribe for weekly conversations with entrepreneurs, makers, and business builders who are willing to share the real journey.