『From Click to Client / StoryBrand & Website Marketing』のカバーアート

From Click to Client / StoryBrand & Website Marketing

From Click to Client / StoryBrand & Website Marketing

著者： Kris Jones | StoryBrand & Marketing Strategy Mentor
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Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.Kris Jones | StoryBrand & Marketing Strategy Mentor マーケティング マーケティング・セールス 経済学
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  • Ep. 77 | Why Business Owners Avoid Video And What It Costs Them with Kirsten Graham

    Ep. 77 | Why Business Owners Avoid Video And What It Costs Them with Kirsten Graham
    2026/06/02
    Most business owners know they should be doing video marketing, but they just keep finding reasons not to. In this episode, I sit down with video strategist Kirsten Graham to talk about what's actually behind that resistance and what it's quietly costing you.Kirsten has been helping business owners get visible through video podcasts and YouTube since before most of us had smartphones. She and her business partner built a model that removes every excuse, pairing clients with trained virtual assistants who handle the content marketing and distribution side so the host can stay focused on the conversations.We get into the real mechanics of building a sustainable video presence, and Kirsten shares what she's seen work (and fail) across hundreds of coaches and service businesses.Here's what we cover in this episode:The surprising statistic about how few podcasters are still active at the two-year mark, and what it reveals about why strategy matters before you hit recordWhat it actually takes to build the kind of know, like, and trust that converts listeners into clientsThe one mindset shift that makes getting on camera feel less like a performance and more like a serviceThis conversation will change how you think about showing up on video.Meet Kirsten GrahamKirsten loves helping business owners create evergreen value-based video content that showcases their authority to build know, like, and trust. Knowing that time is our most valuable asset Kirsten and her team train Marketing VA’s for their clients who then take care of video/audio editing, social media and email marketing. This frees the business owner up to focus on making money! YouTube: https://youtube.com/@sixfigurebusinesscoachingWebsite: https://sixfigurebusinesscoaching.com/Facebook Page: https://www.facebook.com/SixFigureBusinessCoachingLinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/Instagram: https://www.instagram.com/sfbizcoaching/—Connect with KrisBook a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-callDownload the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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    42 分
  • Ep. 76 | What a StoryBrand Website Actually Looks Like - Real Examples

    Ep. 76 | What a StoryBrand Website Actually Looks Like - Real Examples
    2026/05/19
    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesIf you have a website and you're not getting clients from it, the problem is almost never the design. It's the message.In this episode, I walk you through a real before-and-after website transformation with my client Heidi Allsop of Heidi Allsop Coaching. You'll see exactly what wasn't working on her original site and what we changed to make it a high-converting website.Here's what this episode covers:Your homepage has one job. And most coaching websites aren't doing it. I'll show you exactly what that looks like and what to fix.Your bio isn't the problem. Where you put it is. There's a specific order that makes visitors care about who you are, and most coaches have it backwards.Your testimonials might be working against you. A few small changes make the difference between social proof that builds trust and social proof that creates friction.This episode is a practical walkthrough of a StoryBrand website you can apply to your own website today.—Connect with KrisBook a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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    26 分
  • Ep. 75 | How to Use Storytelling to Close More Sales with Neal Foard

    Ep. 75 | How to Use Storytelling to Close More Sales with Neal Foard
    2026/05/05
    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesMost business owners think storytelling is about being a good communicator. Neal Foard would tell you it goes much deeper than that. After 30+ years crafting persuasive messages for brands like Toyota, Budweiser, and Lexus, he's learned that the stories you choose to tell reveal your priorities, and the right story at the right moment can be worth more than any sales strategy.In this episode, I sit down with Neal Foard, storyteller, persuasion expert, and founder of StoryFire, to talk about what actually makes people trust you, buy from you, and come back. Neal brings real-world examples that are hard to forget, including a car dealer whose unofficial motto was "I'll lose a little money to make a friend" and a $1.86 investment that earned a first-class upgrade at LAX.The throughline in all of it: generosity and trust compound in ways that transactional selling never will.What we cover in this episode:Why the stories you choose to tell matter more than how polished your delivery isHow rehearsing a presentation 30+ times actually makes you sound more natural and more credibleThe real reason kind businesses outperform aggressive ones (and the car dealer who proved it)What a troll doll and a bag of M&Ms can teach you about making people feel seenWhy recording yourself on camera is one of the most underused tools for becoming a better communicatorIf you want clients who trust you before they ever get on a call with you, this conversation is worth your time.Meet Neal FoardNeal Foard is a master storyteller and branding expert who spent 25 years shaping award-winning ad campaigns for global icons like Budweiser, Lexus, and Sony. For his international work on Toyota, he was listed among the top ten most decorated creative directors in the world. As Worldwide Director of Creative Learning for advertising giant Saatchi & Saatchi, Neal authored a program to teach professionals to sell their work more effectively. Today, he consults with Fortune 500 companies, universities, and governments on the art of persuasive messaging. A sought-after speaker with multiple appearances on the TEDx stage, Neal is known to millions for his viral videos celebrating everyday human kindness.https://www.storyfire.nethttps://www.instagram.com/nealfoard/https://www.youtube.com/@nealfoard/videosnealfoard.com—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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    56 分
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