From Rivalry to Reinvention: How Strong Relationships Turn Risk into Reward
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From Rivalry to Reinvention: How Strong Relationships Turn Risk into Reward
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概要
What does it take to go from competitor to business partner - and choose risk over comfort?
In the episode of WIRED BUT HUMAN, we sit down with Tim Rooks, newly appointed CEO of Truly SMB, at their HQ in Derby, to explore the journey from building a successful MSP to stepping into a global leadership role - alongside a former competitor.
From navigating high-stakes decisions to embracing discomfort as a catalyst for growth, this conversation dives into the human side of leadership in tech. Tim shares how trust is built, why relationships matter more than ever, and what it really takes to scale a business in an AI-driven world,
Highlights:
00:00 – Rivals to Partners: How competition evolved into collaboration — and ultimately growth.
05:00 – Choosing Risk: Why stepping outside your comfort zone is essential for progress.
10:00 – Building Trust: The simple principle that underpins strong leadership and teams.
15:00 – Scaling with Purpose: What it takes to grow a company in today’s tech landscape.
20:00 – AI & What Matters: What’s changing — and what fundamentals still hold true.
25:00 – Leadership Mindset: Thinking bigger than yourself to build something meaningful.
Discover more at wiredbuthuman.com.