Jonathan Green became VP of Technology at Colliers International at 22 and spent 13 years scaling the company from 40 employees to 15,000 across 122 acquisitions. He went on to build direct-to-consumer systems for medical device companies, reverse engineer claims processing in healthcare, and now runs Health Admins — acquiring TPAs and rebuilding them on Salesforce. In this episode, he shares practical ways any supply chain operator can start using AI tools today.

TOPICS COVERED:

- From making video games for Sega and Activision to becoming VP of IT at Colliers International at 22

- Building Snap-On Smile's D2C system on Salesforce in eight weeks — from $2M to $18M in revenue

- Why Salesforce is the only platform that inherits security, updates three times a year, and interrogates your code

- WMS systems are a race to the bottom — why none are leveraging AI effectively yet

- Notebook LM for supply chain: upload contracts, manifests, and invoices and ask questions of your data

- Custom GPTs: build one for marketing, one for manufacturing, one for logistics

- Crystal Knows: AI personality profiling from public data to prepare for any meeting

- Make and Zapier: workflow engines that stitch together WMS, Zendesk, Slack, QuickBooks, and Bill.com

- Why curiosity and critical thinking matter more than technical knowledge for adopting AI

CHAPTERS:

0:00 Introduction

0:44 Jonathan's Story: Video Games, Colliers International, and Medical Devices

6:44 The Common Thread: Stitching Together Existing Technologies

9:35 Why Salesforce Is the Only Platform That Verifies Your Code

13:40 Real Estate, WMS, and Where AI Opportunities Exist in Supply Chain

16:31 What Steps Should 3PL Operators Take to Keep Up with AI?

19:11 Getting Started: Notebook LM, ChatGPT, and Custom GPTs

23:23 Stitching Tools Together: Make, Zapier, and Workflow Automation

26:00 Building Your Online Brain: Crystal Knows, Storyworth, and Personality AI

28:59 AI in Real Life: Diagnosing Appendicitis with ChatGPT at 1 AM

31:30 The Big Picture: Starlink, Rural Access, and Why Curiosity Wins

32:13 Tool Recap: Crystal Knows, Notebook LM, Superhuman, Make, and Salesforce

34:52 Closing Thoughts

ABOUT THE GUEST:

Jonathan Green is the CEO of Health Admins and a technology leader with 30 years of experience. He became VP of Technology at Colliers International at 22 and has built technology systems across commercial real estate, medical devices, and healthcare.

KEY TERMS:

Jonathan Green, Health Admins, Colliers International, Salesforce, AI, artificial intelligence, Notebook LM, ChatGPT, custom GPTs, Crystal Knows, Make, Zapier, Superhuman, beautiful.ai, WMS, workflow automation, direct to consumer, platform thinking, TPA, claims processing

Supply Chain Saga is produced by Mark Taylor, CEO of Warehouse Republic, a 3PL serving omni-channel e-commerce brands that sell through marketplaces like Amazon, Walmart, and Shopify, as well as retail partners like Nordstrom, Scheels, and Bass Pro Shops.

Website: warehouserepublic.com
Podcast: supplychainsaga.com
LinkedIn: linkedin.com/company/warehouse-republic
Host: linkedin.com/in/marktaylor

Have a logistics question? Email mark@warehouserepublic.com