From Wild West to Apple Store and Why The Profession Isn't Going to Solve AI Alone | with Susan Caesar
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Susan Caesar is the first-ever Chief AI Officer at the International Coaching Federation and founder of Humane Org. Her career has had one red thread: being human. And her message to the coaching profession right now? You don't have to figure this out alone.
In this conversation with Rebecca Rutschmann, Susan makes a passionate case for community as the antidote to overwhelm — AI circles, chapter conversations, shared learning — because the coaching profession's greatest strength has always been how it shows up together. She also pulls no punches on big tech's accountability problem, draws a hard line on "AI is not a coach," and shares ICF's vision for where the profession is heading: a marketplace like the Apple Store, programming like Netflix, and a community that's finally moving from fear to action.
What you'll take away:
- Why Susan is calling on every coach to start their own AI circle — and exactly how to do it
- How the coaching profession shifted from fearful to practical between 2024 and 2025
- The three lenses of Susan's role at ICF — members, tech providers, and public safety
- Why big tech isn't accountable — and why the coaching profession needs to dial up its ethics now
- What "consciousness" means when you're deciding how and when to use AI
Links and resources mentioned in this episode:
- Susan Caesar on LinkedIn
- ICF Coaching and Technology
Find out more:
https://vivalacoaching.com/vivapodcast/