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Your best cases are hiding... in your referral network! In this episode, Sasha Berson sits down with Delisi Friday, Founder of First Call Friday, who scaled a PI firm from 7 to 8 figures and grew staff from 3 to 30, with ZERO ad spend. How? She engineered referrals! Delisi reveals the 4-part referral system your law firm needs, the 5 lawyers you *must* have in your network, and why "November is the new December" to send holiday cards (this is game-changing). BONUS: Hear how lawyers are making MORE money from rejected cases. Tune in now.

📰 About Delisi Friday:
Delisi Friday has been helping law firms grow since she was 15. Her father, a trial lawyer with 200+ trials to verdict, had her spend her summers answering phones at his firm. That hands-on upbringing turned into a 20-year legal career where she scaled a boutique PI firm from 7 to 8 figures and 3 to 30 staff through referrals alone. She has worked in four 8-figure businesses, 3 of them law firms, and helped build a company to $50M in 18 months. Today, as Founder of First Call Friday and host of the From Coffee to Cases podcast, Delisi trains lawyers across the country to turn their network into a robust referral machine.

👉 Sasha and Delisi explore:
— Why "November is the new December", and how *this* timing trick ensures you never get lost in the crowd.
— The 5 lawyers every attorney must have in their referral network (+ the practice area that generates the MOST referrals).
— The FREE app that hands out lawyer referrals every single week (almost nobody in legal is using this).
— The exact script to stay in touch with 100 referral partners without sounding salesy, pushy, or desperate.
— How the cases you reject today could actually become a huge revenue stream (yes, really!)

👉 Main Takeaways from the Episode:
— Open the Nextdoor app and search "lawyer" or "attorney." Respond to anyone asking for a recommendation in your practice area and city. It's free and takes 10 minutes.
— Pull your last 90 days of rejected cases and identify which ones qualify for a shared attorney fee referral. Call those lawyers today, refer the cases, and start building a second revenue stream.

📞 Connect with Delisi Friday:
• Website: https://www.firstcallfriday.com/
• LinkedIn: https://www.linkedin.com/in/delisifriday/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (954) 620-5521

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Every PI law firm sounds *exactly* the same. “No fee till we win. We're the best.” Guess what? Clients don’t care! In this episode, Sasha Berson sits down with Stuart Foster, Co-Founder of Law Firm Fractional CMOs, who reveals his 3-step framework to find your TRUE differentiator or “your unique color jacket.” He breaks down the marketing strategy that took one firm from 30 to 600 qualified leads in 9 months, and why 40% of your marketing budget is being wasted. Bonus: You *must* hear his intake horror stories of one lawyer taking his own calls, and another redirecting them to untrained offshore speakers. Tune in now.

📰 About Stuart Foster:
Stuart Foster is not your typical marketing guy. As former VP of Global Brand Marketing at Hilton and CMO of Topgolf, he's driven hundreds of millions in revenue for some of the world's most iconic brands over his 30+ years in business. Today, as Co-Founder of Law Firm Fractional CMOs, he's bringing that same Fortune 500 firepower to law firms, helping them build robust growth engines, slash wasted spend, and stand out in a “sea of sameness.” He’s taken firms from 30 to 600 qualified leads in 9 months, and is committed to ensuring you achieve success in your own firm.

👉 Sasha and Stuart explore:
— His 3-step process to find your TRUE differentiator that competitors can't copy.
— The "pay peanuts, get monkeys" philosophy… why trying to save money with a junior marketer is costly!
— How 40% of your law firm’s marketing budget is probably being wasted.
— How one firm signed 600 cases without spending a single extra dollar on marketing!
— The *only* KPI you must demand from your marketing team (Hint: It’s not “impressions” or “clicks”)

👉 Main Takeaways from the Episode:
— Pull up your last marketing report — if it shows impressions, clicks, and traffic but not leads and signed cases, you need to demand accountability from your team.
— Over the next 6 months, ask clients two questions: "Why did you choose us?" and "What would you tell a friend about us?" — the pattern in those answers is your differentiation point.

📞 Connect with Stuart Foster:
• Website: https://www.lawfirm-cmo.com/
• LinkedIn: https://www.linkedin.com/in/hstuartfoster/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (954) 620-5521

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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“Why won’t private equity touch my law firm?” Because you may have nothing of value to sell! In this episode, Sasha Berson sits down with Jordan Couch, partner at Palace Law, who has acquired 6 law firms. His take is extremely BRUTAL: “Everything you have of value… cannot technically be sold.” Your clients can leave. Your lawyers can leave. And your “systems” are probably just in your head… meaning they’re *worthless* during an acquisition. Jordan exposes what buyers actually look for in 2026 (it’s surprising!). If you want to sell your law firm at a *SERIOUS* profit, press “Play” today.

📰 About Jordan Couch:
Jordan Couch is a partner at Palace Law and a plaintiff-side attorney who has acquired 6 law firms — giving him a rare, inside look at what actually makes a firm valuable! With 10+ years in practice, Jordan has built systems that allow his firm to scale, streamline operations, and convert clients with brilliant strategies like “one call hiring.” He’s the author of 411 Tips for Solo and Small Firm Lawyers and a recognized leader in the legal space, serving 8+ years in WSBA leadership roles. His mission: turn lawyer-run jobs into real, sellable businesses that buyers are eager to invest in.

👉 Sasha and Jordan explore:
— Why most law firms are NOT sellable, and the brutal reason “your talent and clients” don’t count as *real* value.
— How Jordan evaluated and acquired 6 law firms, and the exact strategy he used to turn their case pipelines into HUGE profit.
— The “gas pedal” problem: why most law firm marketing stops working the second you stop paying.
— The risk of employee turnover during acquisitions: why one firm lost everyone overnight while another retained its ENTIRE team!
— How to systematize what’s in your head (using AI) so your firm can grow and sell for a bomb even without you.

👉 Main Takeaways from the Episode:
— Decide today: are you going for more clients (volume) or higher-value clients (premium)? Then align everything (pricing, intake, marketing, client experience) to that one path.
— Review your intake process. Are you making prospects wait days to hire you? Create a script, train your team, and aim to convert qualified leads on the first call.

📞 Connect with Jordan Couch:
• Website: https://www.palacelaw.com/
• LinkedIn: https://www.linkedin.com/in/jordanlcouch

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (954) 620-5521

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/