Most product people know they're not supposed to get attached. But they do it anyway (and it rarely stops at the feature level).

Nate sits down with Kelly Card, SVP of Product at ABC Fitness, to talk about what it actually looks like when a team treats their product like a pet instead of livestock. Not the obvious version (the PM who won't kill a feature), but the one that's harder to see: the acquired company's employees who have been living with a product for a decade, and now they're terrified to tell anyone what's actually wrong with it.

They get into how pet thinking spreads from the roadmap to CS coverage, support models, outage ownership, and budget — basically everything with a RACI. And Kelly's self-diagnosis question for whether you're doing it is worth the whole conversation.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

Nate sits down with Chad Cosper, Principal Product Marketing Manager at insightsoftware and self-described Deadhead, to explore what the Grateful Dead accidentally got right about building a product people can't leave behind.

They didn't set out to pioneer freemium distribution. They didn't design a community — they just created conditions and got out of the way. The taping section was born from values, not strategy. The mailing list came from loyalty to specific fans. The touring revenue that kept them in the top five grossing acts of the '80s — competing with Thriller-era Michael Jackson — came from a band that genuinely didn't think they owned the music once they played it.

It's a conversation about power users, brand elasticity, what it means to serve your core audience even when the casual ones show up, and whether any of it could be replicated today.

Also: lessons learned includes a defense of Gen Z's "six seven" habit that is, arguably, airtight.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

In this episode of Gettin’ to Market, Nate sits down with Steve Thompson (Senior Director, Product Marketing at insightsoftware) to talk about what really happens when your company gets acquired — and how to navigate the uncertainty without spiraling.

Steve has been through three acquisitions and a bankruptcy. Nate has been through two acquisitions. They discuss:

• How to read the tea leaves (and when you can’t)
• What to do the moment you hear the news
• When to update your resume and when not to panic
• How to handle new managers and shifting org structures
• The biggest mistakes people make during change

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod