This week, we’re joined by Columbia-based photographer and social media freelancer Lynn Luc, who built her business in a way most people don’t talk about — through friendships, community and simply showing up for people.

From getting paid in bottles of wine to running a thriving creative business, Lynn shares how her network naturally became her biggest source of referrals. We get into what it actually looks like to grow through relationships, how to set boundaries when your clients are also your friends and why not every opportunity is yours to take.

We also talk about:

• Balancing or not balancing multiple creative services
• Knowing your capacity and sticking to it
• Referrals vs. traditional marketing
• Why community matters more than strategy
• The reality of wearing every hat as a freelancer

If you’ve ever felt like you’re forcing your marketing or wondering why referrals aren’t coming your way, this episode might just change how you think about growing your business.

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In this episode, we’re booked, busy, and burning out.

We’re both in one of those seasons where the work just keeps coming, new clients, ongoing projects, agency chaos, and while that should feel like success, it also feels like overwhelm.

We talk about:

• Saying yes to everything and how that catches up to you
• Managing multiple clients without losing your mind
• Navigating the chaos of agency workflows, delays, and miscommunication
• Imposter syndrome when tools and expectations shift
• Why taking time off as a freelancer feels like punishment
• The honest truth that we do not have a perfect system for balancing any of this

This is a real, unfiltered conversation about what it looks like to be fully booked and still feel like you are barely keeping up.

If you have ever thought, "I wanted more clients, so why am I this stressed?" you are not alone.

We do not have all the answers, but we are figuring it out in real time.

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🎙️ Got advice? Please send help
📩 Have guest or topic ideas for next season? We would love to hear from you

What if the secret to better marketing… is just paying attention to what people actually do?

In this episode, we’re joined by Dean Browell, Chief Behavior Officer of Feedback, to talk about what happens when you stop guessing and start studying real behavior.

From being told his research approach didn’t matter to building a company rooted in digital anthropology, Dean breaks down why “social listening” isn’t enough—and what most marketers are still missing.

We get into:

• How Feedback was built by challenging the status quo
• Why real behavior matters more than trends or assumptions
• The shift from big agencies to specialized experts
• What clients actually want (and what they don’t trust anymore)
• And the major evolution happening at Feedback 👀 (a GHOST BOSS EXCLUSIVE)

Plus: agency chaos, freelancer realities, and a few moments that probably should’ve been cut—but we kept anyway.

If you enjoyed this episode, don’t forget to subscribe, rate, and leave us a review—it helps more ghosties find the show 👻