『Giant Stories』のカバーアート

Giant Stories

Giant Stories

著者： Medium Giant
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 While the tools we have at our disposal to create and share stories have never been more broad and varied, the fundamentals of great storytelling remain as transcendent as ever. Despite the headwinds our industry faces, clients and brands will always covet companies that remain steadfast — with a steady eye on culture, an understanding of the business dynamics at hand, and a commitment to the fundamentals of what makes a great story. Join us for compelling conversations with some of today's most influential and relevant storytellers. You’ll be inspired by their journey and learn how the power of story has transformed their brands, their companies, and their careers. – Giant Stories is a production of Medium Giant, a full-service creative marketing agency based in Dallas and Tulsa — and a sister company to The Dallas Morning News. We believe storytelling is a beacon in the static white noise and come from a 140-year-proud tradition of storytelling and connecting people. Our team includes more than 100 creative storytellers applying our sensibility to our clients’ business acumen. If you're interested learn more about how to use storytelling to accelerate your business velocity, visit us at MediumGiant.co マーケティング マーケティング・セールス 経済学
エピソード
  • Leading a Beloved Brand Through Change — With Southwest Airlines’ Julia Melle

    Leading a Beloved Brand Through Change — With Southwest Airlines’ Julia Melle
    2026/04/06
    In this episode of Giant Stories, host John Kiker sits down with Julia Melle, Director of Brand and Content at Southwest Airlines, to discuss what it means to steward one of the most beloved brands in America through a moment of transformation.Julia shares her journey from agency creative to in-house brand leader — with career stops at Leo Burnett, Publicis, and The Richards Group — and explains how those experiences shaped her approach to storytelling, brand architecture, and customer insight.From helping bring Southwest’s iconic personality back to life to navigating major shifts like the airline’s move to assigned seating, Julia discusses the balance between honoring brand heritage and evolving to meet modern customer expectations. Along the way, she reflects on the evolving role of creative leaders, the power of data-informed storytelling, and why the most meaningful brand stories often come from the people behind the brand. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    32 分
  • What Brain Health Can Teach Us — With Laura Bloom Gordon

    What Brain Health Can Teach Us — With Laura Bloom Gordon
    2026/02/02
    In this episode of Giant Stories, seasoned marketer Laura Bloom Gordon shares how her career journey — spanning global brands, major retailers, and media organizations — has shaped the way she communicates one of the most complex subjects in the world: brain health.As the Chief Marketing Officer at Center for BrainHealth, she talks about how science becomes a story, how data becomes meaning, and how communicating brain health ultimately requires the same tools great brands use: clarity, emotional resonance, accessibility, and courage.She also breaks down — beautifully and practically — how every person can strengthen their brain, improve cognitive reserve, and rethink what’s possible at any age.Episode highlights include:How Laura’s career-long thread of innovation and transformation informs her current roleThe transformational power of brand-building — and how scrappiness can be a superpowerWhy compassion is one of the most powerful brain enhancersThe surprising, simple daily habits that measurably strengthen your brain — and how to “think about how you think” Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    40 分
  • Storytelling that Sells and Serves — with Natalie Yancy

    Storytelling that Sells and Serves — with Natalie Yancy
    2025/09/12
    From the enduring value of print to the rising role of AI in marketing, Natalie unpacks the tools, tactics, and truths behind modern media — and why authenticity, relevance, and community connection will always matter most. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    28 分
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