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Gloria Russell Gives Steps to LinkedIn Clarity, Confidence, and Credibility

Gloria Russell Gives Steps to LinkedIn Clarity, Confidence, and Credibility

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 Bill Lampton: Hi there, welcome to the Biz Communication Show. I’m your host, Bill Lampton, the Biz communication guy. We’re in the eighth season of the Biz Communication Show and our purpose and our service to you is to bring you communication strategies and tips that will boost your biz. And I don’t do this solo. I do it with the conversation with a highly qualified guest who will give us those tips and strategies that will benefit us and our clients. Very happy today to welcome from Minnesota, happy to welcome Gloria Russell. She’s the founder of Russell Resources LLC and a strategic marketing copywriter who helps service-based business owners and career professionals turn complex expertise into clear, confident messaging that attracts aligned opportunities across websites, LinkedIn, blogs, posts, and newsletters. Wow, that’s quite comprehensive. With 12 years in business after a demanding corporate career, Gloria brings clarity, strategy, and encouragement to every project guided by integrity and a commitment to apply her gifts with excellence. Gloria’s clients walk away with words that sound like them, spotlight the outcomes they deliver, and build credibility without hype, fluff, or feeling salesy. As I mentioned, she’s based in Minnesota and can be found at www.writer.mn. So I know that you will join me in welcoming Gloria Russell. Hi, Gloria. Gloria Russell: Hello, Dr. Bill. Thank you for the invitation. It’s delightful to be here with you. Bill Lampton: Well, I hope this will be the first of frequent times because you have so much to offer as I mentioned in the introduction and I’ve known your work firsthand and know the value of it. I am a very frequent, several times a day user of LinkedIn and as many business professionals, I want to know if I’m doing the right thing or the wrong thing because if we’re on there all day long but we’re off target with what we’re trying, we’re not gaining ground, we’re losing ground. So here’s what I’d like to start with. Would you please identify and discuss two or three of what you see in your work as some of the most common mistakes we make? And I know they’re well-intentioned mistakes, but they still can be harmful. Give us two or three that come to your mind and then what should we be doing instead of each one of those two or three mistakes? Gloria Russell: Absolutely. Thank you for that. Definitely, there are mistakes. We all make mistakes, but I tend to think of it more as most of the time it’s just that we’re unaware. So the first thing that I see is that people are treating LinkedIn like an online resume. And so a resume is something in its own right. LinkedIn definitely works well with the resume because there are a lot of things you can do on LinkedIn that you can’t do on your resume. The two go hand in hand. But on LinkedIn, rather than talking about here’s what I’ve done, we want to talk more about here’s how I help, here’s the outcomes that my clients achieve. And so staying within your topics of your business, we want to use LinkedIn more as a decision tool than a resume. So that’s one thing. The next, and oh, I’ve been talking about this a lot lately, Dr. Bill. I see people just not keeping up with their profiles. We all get busy and that a lot of times is at the bottom of the list. But what I find, we all grow professionally, personally, ourselves and in our businesses, but our LinkedIn does not always grow with us. And so I’ve been noticing a lot lately that people who really have been growing over the last say five years, they have so much to offer, but their LinkedIn still sounds like five years ago or maybe seven years ago. And so that’s not telling the true story and they’re missing a lot of opportunities. And so I have been actually posting about that quite a bit lately because I really feel that it’s something to be aware of and we can update that and make sure that we are talking about who we are today. I think the other mistake is more with the content. And so this can be the content on your profile, in your posts, even on your website. But when we’re posting, sometimes it’s either too technical, too salesy, or even too scattered. And what I mean by that is if it’s too technical, sometimes we get into a lot of verbiage that’s just a lot of jargon or words that or phrases that people don’t really understand yet. So we need to write in words and language that people will understand quickly. And then too salesy, we all know what that’s like and if you do the sales pitch too soon or too often, that’s really not a good thing either. So basically, if you’re doing the sales pitch too soon, probably what you’re really getting is a mental eye roll and that’s not good, that’s not a good place to be. And then what I mean by scattered, if we’re having conversations and we’re posting about unrelated topics, that’s not really serving us well either and ...
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