『Grow Your Law Firm』のカバーアート

Grow Your Law Firm

Grow Your Law Firm

著者： Ken Hardison
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW. マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
エピソード
  • From SEO to GEO: The Next Shift in Legal Marketing with Stuart Foster

    From SEO to GEO: The Next Shift in Legal Marketing with Stuart Foster
    2026/04/10
    Welcome to episode 326 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Stuart Foster, fractional CMO and marketing transformation expert. Stuart works with law firms through his company, Law Firm Fractional CMOs, helping firms turn outdated marketing systems into scalable growth engines by combining executive-level marketing leadership with modern digital strategy.

    The conversation focuses on how AI and generative search are transforming the legal marketing landscape. Stuart explains why many firms are still operating with a marketing model built 20 years ago around broadcast media, PPC, and traditional SEO. With the rise of AI tools like Google Gemini and conversational search, potential clients are researching attorneys differently, often finding answers directly through AI summaries instead of clicking through search results.


    What you'll learn in this episode:
    1. Why Many Law Firm Marketing Models Are Outdated
      - How many firms still rely on a marketing structure built around traditional media
      - Why today's digital environment requires a more integrated and adaptive strategy

    2. The Rise of Generative Search
      - How tools like Google Gemini are changing the way potential clients search for lawyers
      - Why "zero-click search" is reducing the number of people clicking through to websites

    3. What Generative Engine Optimization (GEO) Means for Law Firms
      - Why appearing in AI-generated answers requires more than ranking in search results
      - How a firm's overall digital footprint influences AI recommendations

    4. Smarter Marketing Through AI Tools
      - How modern tools can audit websites, identify keyword gaps, and generate optimized content
      - Why these tools allow firms to implement strategies faster than traditional SEO methods

    5. The Only KPI That Truly Matters
      - Why impressions, clicks, and traffic are indicators, not the final result
      - Why law firms should ultimately measure marketing success by signed cases per month




    Resources:
    Website: lawfirm-cmo.com
    LinkedIn: linkedin.com/in/hstuartfoster Facebook: facebook.com/profile.php?id=61576919995052



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW
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    29 分
  • Why AI Visibility Is the Next Marketing Battleground for Law Firms with Nick Kringas

    Why AI Visibility Is the Next Marketing Battleground for Law Firms with Nick Kringas
    2026/04/03
    Welcome to episode 325 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Nick Kringas, founder of LawShift, a company focused on AI business development for personal injury law firms. Nick previously co-founded ApricotLaw, where he helped generate more than $400 million in revenue for PI firms before pivoting his company to focus on what he calls the "AI visibility reset."

    The conversation explores how AI tools like ChatGPT and Claude are changing the way people find lawyers. Nick explains why the traditional SEO model built around search rankings is giving way to AI-generated recommendations and why many firms that invested heavily in SEO may now be "AI invisible." He also shares practical insights into how law firms can begin adapting their marketing strategies so they appear in AI-driven answers rather than being left behind as the market shifts.


    What you'll learn in this episode:
     1. The AI Visibility Reset
    - How AI is shifting legal marketing from search rankings to AI-generated recommendations
    - Why many firms with strong SEO authority are still invisible in AI results
    2. Why SEO Success Doesn't Guarantee AI Visibility
    - What recent data revealed about law firms showing up in AI answers
    - Why traditional SEO authority does not automatically translate into AI recommendations

    3. How People Are Searching for Lawyers Differently
    - The shift from simple keyword searches to conversational AI questions
    - Why clients increasingly prefer AI-generated recommendations over search results

    4. Building AI Visibility for Your Firm
    - Why a holistic strategy matters more than relying on one tactic
    - Examples of platforms and signals AI systems use when recommending firms

    5. The Advantage of Early Adoption
    - Why the current AI marketing landscape is still wide open
    - How early movers may gain long-term visibility advantages as AI models evolve




    Resources:
    Website: LawShift.ai
    LinkedIn: linkedin.com/in/nickkringas Facebook: www.facebook.com/lawshift Instagram: instagram.com/nickkringas



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    26 分
  • Why Law Firm Partnerships Fail and How to Structure Them Right With Michael Roch

    Why Law Firm Partnerships Fail and How to Structure Them Right With Michael Roch
    2026/03/27
    Welcome to episode 324 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Michael Roch, a partnership consultant who specializes in partner compensation and governance for professional services firms. With more than 25 years of experience advising organizations across the globe, Michael works with law firms and other professional partnerships on issues related to profit-sharing, incentives, partnership structures, and long-term sustainability.

    The conversation focuses on the realities of law firm partnerships, including how compensation systems influence behavior, why partners actually leave firms, and how owners should think about equity versus non-equity roles. Michael also shares practical insights on structuring partner buy-ins, aligning incentives, and avoiding the common mistakes that cause partnerships to break down.


    What you'll learn about in this episode:
    1. Choosing the Right Partner
    - Why character, trust, and shared values matter more than compensation formulas
    - How alignment on vision, work ethic, and long-term goals shapes successful partnerships

    2. Why Partners Really Leave Firms
    - Why compensation is rarely the primary reason top partners exit
    - How fairness, workload balance, and firm purpose influence retention

    3. Equity vs. Non-Equity Partnerships
    - The strategic reasons firms create two-tier partnership structures
    - How non-equity roles can balance prestige, compensation, and risk

    4. Structuring Partner Buy-Ins and Ownership
    - Why "skin in the game" leads to better long-term decision making
    - Practical ways firms finance partner buy-ins without creating financial strain
    5. Protecting the Firm When Partnerships Change
    - Key partnership agreement provisions that help prevent disputes
    - Why due diligence and clear expectations matter before bringing someone into ownership




    Resources:
    Website: mhpradvisors.com/insights-signup
    LinkedIn: linkedin.com/in/michaelroch


    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    36 分
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