Why does construction technology keep landing wrong — even when the tools are better than they've ever been?

Jeff Sample has spent years traveling the industry as a host of the ConTech Crew and, more recently, as head of global industry strategy at Bluebeam. He's been in more contractor offices, job site trailers, and conference rooms than almost anyone in the construction technology space — which gives him a rare view of how technology actually behaves inside real companies and real teams.

In Part 1, Jeff and Nick cover:

• How Jeff's path from IT architect to ski resort technologist to construction tech leader shaped how he reads the industry
• Why people, process, and technology have to happen in that order — and what breaks when they don't
• The shift from evangelist to facilitator: why you can't preach adoption and what actually creates room for change
• What the industry gets wrong about RFIs — and what that reveals about how we handle expertise and risk

Part 2 picks up where this leaves off: culture beyond the company, grassroots adoption versus leadership alignment, and what it means to build an industry that's greater than the sum of its parts.

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