What happens when you start a business before you've really figured out how to manage people? Lara Geadeh, founder of Cameo Communications, did exactly that and in this episode she's refreshingly honest about what went wrong, what she learned and how she built a lean, loyal, high-performing team she's proud of today.In this episode of the HR Sisters Podcast, we sit down with Lara Geadeh, founder of Cameo Communications, to unpack six years of building one of Dubai's respected PR and communications agencies from the early days of trial and error at 23, to developing a hiring philosophy that puts flexibility, attitude and integrity above everything else.We go deep on the topics that matter most to founders and business leaders:

• Hiring Without a Rulebook: Why Lara stopped hiring for skills and started hiring for character and how that single shift transformed her team.
• Leading a Lean, Remote Team: How she gives her people full flexibility and freedom while still maintaining accountability, trust and high delivery standards.
• People & Performance: Why accepting 70-80% work is actually a winning retention strategy and how a success fee structure keeps her whole team invested in growth.
• Founder Advice: Take it easy on yourself and your people. Document your processes before you need them. And define your non-negotiables before the first interview, not after.Whether you're a founder, a people leader, or someone building something from the ground up in the UAE, this conversation is packed with honest, practical perspective from a founder who's lived it.