Long before performance recording became mainstream, George Fell's grandfather was building a sheep breeding programme around growth, efficiency and measured performance on pasture. Unable to find the genetics he wanted, he created them himself.

Today, that same mindset runs through everything at Fell's Yorkshire farming business. Alongside the Meatlinc sheep breeding programme, the family operates a diverse farming enterprise that includes Premier League-level turf production, free-range eggs and dairy beef finishing.

In this episode, George joins Mark to discuss the origins of the Meatlinc breed, the role performance recording has played in its development, and the current state of the UK sheep industry. They also discuss how a sheep breeding business evolved into one of the UK's leading turf producers and why the same principles of performance and continuous improvement underpin both enterprises.

George is also Chair of the Sheep Breeders Round Table and discusses this year's conference, where Mark will be a guest speaker.

UK Sheep Breeders Roundtable Conference 2026

Head Shepherd is brought to you by neXtgen Agri International Limited.

We help livestock farmers get the most out of the genetics they farm with. Get in touch with us if you would like to hear more about how we can help you do what you do best: info@nextgenagri.com.

Thanks to our sponsors at MSD Animal Health and Allflex, Heiniger Australia and New Zealand, and ProWay Livestock Equipment. Please consider them when making product choices, as they are instrumental in enabling us to bring you this podcast each week.

Check out the MSD range HERE

Check out Allflex products HERE

Check out Heiniger's product range HERE

Check out ProWay's product range HERE

What does a cow actually cost to run?

At Kerin Ag, every kilogram of utilisable feed has a value attached to it. That allows Joe Kerin and the team to measure whether an animal is genuinely paying its way.

In this episode, Joe joins Mark to discuss how putting a dollar value on each kilogram of grass they grow led them to choose Wagyu over Angus. As any Kerin would, Joe has done the numbers and compared Wagyu cows with larger recipient cows, based on the weaning weight of their calves relative to the kg of dry matter consumed by the cows. And, as predicted, the moderate-sized cow is far more efficient than the larger Angus X recipients.

Joe also discusses the role of genomics in Wagyu breeding. As they are a breed with a very narrow gene pool and are bred for carcass-related attributes, genomics is incredibly important, and Joe utilises it to its fullest.

Tune in to learn how to turn grass into money - this time with cattle.

Head Shepherd is brought to you by neXtgen Agri International Limited.

We help livestock farmers get the most out of the genetics they farm with. Get in touch with us if you would like to hear more about how we can help you do what you do best: info@nextgenagri.com.

Thanks to our sponsors at MSD Animal Health and Allflex, Heiniger Australia and New Zealand, and ProWay Livestock Equipment. Please consider them when making product choices, as they are instrumental in enabling us to bring you this podcast each week.

Check out the MSD range HERE

Check out Allflex products HERE

Check out Heiniger's product range HERE

Check out ProWay's product range HERE

Few people have had a front-row seat to the genetic improvement of New Zealand sheep quite like our guest this week, Simon Buckley.

After growing up in Whangārei and starting his farming career at Castlepoint Station, Simon joined Wairere Romneys and has never left. Four decades later, he has helped one of New Zealand's most influential sheep breeding programmes through the transition from visual selection and paper records to EID, genomics and data-driven breeding.

In this episode, Simon chats with Mark to discuss the history of Wairere and the long-term thinking required to make meaningful genetic progress. They also discuss maternal instinct, breeding sheep for commercial conditions, the challenge of balancing innovation with market demand, and the lessons he's learnt from those who have travelled through the "University of Wairere".

Grab a coffee and sit back and enjoy this one - it's a goodie!

Head Shepherd is brought to you by neXtgen Agri International Limited.

We help livestock farmers get the most out of the genetics they farm with. Get in touch with us if you would like to hear more about how we can help you do what you do best: info@nextgenagri.com.

Thanks to our sponsors at MSD Animal Health and Allflex, Heiniger Australia and New Zealand, and ProWay Livestock Equipment. Please consider them when making product choices, as they are instrumental in enabling us to bring you this podcast each week.

Check out the MSD range HERE

Check out Allflex products HERE

Check out Heiniger's product range HERE

Check out ProWay's product range HERE