Helene Hall - Challenging the status quo in Marketing and Advertising
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Helene Hall - Challenging the status quo in Marketing and Advertising
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概要
Today on the latest episode of Whit Ye Daein, Wilma is joined by Helene Hall, the founder and CEO of Earneco. Helene takes us through her journey from an early career in medical sales to her venture into marketing, focusing especially on her fervour for digital marketing.
She discusses her early fascination with PPC (pay-per-click) and SEO (Search engine optimisation) and how she has witnessed the constantly diminishing return on investment in advertising for brands and businesses.
Helene explains how this combined with many months of consumer research led her to create Earneco flipping the switch from B2C to C2B. and the incredible results she’s witnessing. This is a must-listen for every business leader and marketeer seeking to increase their ROI and CTR.