Homeowners are now using AI to compare roof estimates.

That means that AI could be advising your homeowners on which roofer to choose.

And from the conversations I’ve been having, it sounds like this is becoming even more common.

I wanted to know exactly what AI was saying to homeowners, so I ran the experiment myself.

I fed three real roof estimates into ChatGPT, Claude, and Gemini and I documented everything.

Watch this new video to see my test results:

1) The 7 things AI looks for when comparing roof estimates
2) How estimates that don’t include attic ventilation details get “red flagged”
3) The specificity AI expects on warranties, flashing, ice & water shield, and more
4) The details about the cleanup process that AI seems to want in an estimate
5) The 3 common questions AI is prompting homeowners to ask their contractors (these were the most surprising to me)

This emerging trend is actually great news for contractors who are willing to adapt.

Because what AI flagged is very fixable.

And if you adapt before your competitors do, your estimate could become the one AI points to as the winner.

P.S. Are you interested in building an even stronger, more modern roofing company? I’d love to invite you to join the Roofing STRONG Alliance™ community: https://rsa.pro/

Membership is now available at no additional cost to The TAMKO Edge® Certified Contractors.

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Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

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The views and opinions expressed are based on Adam’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, artificial intelligence, inspections, estimates, or business transactions. Communication techniques and estimate-review concepts discussed are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their inspection, estimate, sales, and business practices comply with all applicable federal, state, and local laws, including consumer protection, licensing, permitting, insurance, advertising, lending laws (including the Truth in Lending Act), and home solicitation sale requirements, including any applicable cooling-off periods or cancellation rights. Any discussion of artificial intelligence tools or AI-generated outputs is illustrative only; such tools may produce incomplete, inaccurate, or variable results and should not be relied upon as a substitute for independent professional, legal, technical, or compliance judgment. Financing and payment-term examples are illustrative only; terms, availability, fees, and required disclosures vary by lender, payment processor, and state. TAMKO makes no representation regarding any financing product, payment method, or its availability. Viewers are encouraged to consult with qualified professionals before applying these concepts or making any decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.