How FIFA Turned the World Cup Into a $13 Billion Money Machine
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
-
ナレーター:
-
著者:
The 2026 World Cup is expected to generate a record-breaking $13 billion in revenue, making it the most profitable tournament in football history.But how did a small nonprofit organisation with just a handful of employees become one of the most powerful money-making machines in global sports?In this episode, we trace FIFA's transformation from a struggling governing body into a global commercial empire. From João Havelange's rise to power and Pelé's unexpected role in FIFA's expansion, to the birth of modern sports sponsorships, television rights, and the business model that reshaped football forever.This is more than the story of a tournament. It's the story of how football became one of the most valuable products in the world.#FIFA #WorldCup #Football #Soccer #SportsBusiness #SportsHistory #Analysis #chinainsights