How First-Time Buyers Actually Win Deals
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Most first-time buyers lose deals before they even reach LOI stage—and according to SBA lender Alan Peterson, it’s because they’re trying too hard to look like private equity instead of acting like real operators.
In this episode of Jackquisitions, Jack and Alan break down what actually helps acquisition entrepreneurs win deals in today’s market. From building credibility with brokers and sellers to avoiding the “fake holdco” trap, this episode is packed with tactical advice for first-time buyers.
In this episode:
• Why “LARPing as private equity” hurts buyers
• How brokers and sellers evaluate acquisition entrepreneurs
• Why authenticity beats flashy branding
• The importance of SBA prequalification before outreach
• How LinkedIn and online presence impact credibility
• Why operators often win deals over PE groups
• Common mistakes buyers make when approaching sellers
The takeaway:
The buyers winning deals today aren’t pretending to be billion-dollar funds. They’re authentic, operationally credible, and prepared before they ever contact a seller.
Follow Alan Peterson:
X: @AlanPetersonSBA
💼 Special Thanks to First Internet Bank
Looking to buy or grow a business? First Internet Bank is a National Preferred SBA lender focused on skilled trades acquisitions. Get up to 90% financing for acquisitions, partner buyouts, and commercial real estate—plus optional lines of credit for growth.
They take a “how can we” approach, helping both first-time buyers and experienced operators get deals done.
👉 Special Offer: Mention Owned and Operated for a reduced good faith deposit + free deal review & buyside prequalification.
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