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Hearing no from the market, the bank, or a giant like Warner Brothers does not mean stop. It means get sharper, get braver, and keep going.

In this episode of The Karas Wright Show, Karas Wright sits down with Lisa Watts, co-founder of Hubtown Brewing in Okotoks, for a powerful conversation about building a values-driven business, listening to the market, and standing up to big players without losing your soul.

This episode is for small business owners and entrepreneurs who want to reconnect with why they started, rethink how they listen to their customers, and feel braver about taking on big challenges.

What you will learn:

- How to listen to the market without losing yourself

- Why community and values are real business strategy, not just nice words

- What it really takes to survive bootstrapping, imposter syndrome, and COVID

- How Hubtown navigated a trademark battle with Warner Brothers

- The tension between artistic integrity and market reality

- Three anchors every entrepreneur needs to keep going in hard seasons

About Lisa Watts:

Lisa Watts is the co-founder of Hubtown Brewing in Okotoks, Alberta. She and her team built a values-driven craft brewery from a 95-page business plan and small-batch beginnings, surviving bootstrapping, a global pandemic, and a trademark battle with Warner Brothers along the way.

Website: www.hubtownbrewing.com

Instagram: @hub_town_brewing

Ready to get clear on where your business is headed? Take the free Business Reality Check:

wrightstep.ca/business-reality-check

Connect with Karas:

Website: wrightstepcoaching.com

YouTube: youtube.com/@TheKarasWrightShow

LinkedIn: linkedin.com/in/karaswright

Instagram: @wrightstepcoaching