What does it take to turn years of marketing experience into a scalable tech platform? In this episode, Jen Maldonado sits down with Maryna Burushkina to explore how she built a career across enterprise, agency, and tech—and why she chose entrepreneurship to create bigger impact.

Maryna shares how her journey began in marketing and evolved into founding Growth Channel, a programmatic advertising platform designed to help brands and agencies scale smarter. With experience working with global companies like Philips and Allianz, she brings a unique perspective on blending strategy, technology, and innovation.

Throughout the conversation, Maryna opens up about the realities of entrepreneurship, the importance of delegation, and how embracing technology—especially AI and automation—can create more freedom and efficiency. She also breaks down common misconceptions in programmatic advertising and explains why marketing should always be viewed as a full-funnel strategy rather than isolated tactics.

Beyond business, Maryna shares her evolving definition of success. While she continues to grow her company, she’s also focused on creating more time for family, teaching, and giving back by sharing her knowledge with others.

This episode is a powerful reminder that success is not static—it evolves with your priorities, your life stage, and your vision for the future.

• Why Maryna transitioned from services to a scalable tech platform
• The power of combining enterprise, agency, and tech experience
• Common myths about programmatic advertising
• Why marketing should never be treated as a standalone channel
• How delegation, AI, and automation can free up your time
• Rethinking success at different stages of life
• Practical advice for women who feel successful—but restless

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