In this episode of Unqualified Leads, Harry runs solo through a live case study from one of our healthcare clients, where a series of small, logical fixes to the user journey has just delivered a record-breaking week. It's a short-format episode designed to show what happens when you stop optimising ads in isolation and start optimising the entire flow your leads move through.

Most businesses pour budget into paid media but lose huge volumes of potential customers in the gaps between lead capture, sales follow-up, consultation, and invoice. The data is usually sitting there, but nobody's taken the time to map it end-to-end. When you do, the opportunities to move the needle quickly become obvious, and often it's the smallest changes that produce the biggest results.

This episode is designed as a practical podcast for founders, marketing teams, and operators who want to understand how to audit a full customer journey and prioritise the fixes that will actually drive growth. We walk through how we ran a two-week deep-dive audit, mapped every user route into the business on a Miro board, analysed every email, SMS, and automation, and worked with the sales team to identify exactly where leads were dropping off.

In this episode, we cover:

• Why optimising paid media alone has a ceiling, and where the bigger gains actually live
• How to run a two-week audit that maps every user flow, comms touchpoint, and drop-off
• Why bringing fresh eyes into a business uncovers gaps internal teams have stopped seeing
• How to identify which fixes will move the needle most and avoid overwhelming the team
• The single book-now CTA change that broke a weekly consultation record by Wednesday
• Why striking while the lead is hot is the highest-leverage moment in any funnel
• How to spot the silent drop-off points between invoice and payment, and how to fix them
• Why simple, lean workflows beat complex edge-case automations every time
• Why consistent creative refreshes are non-negotiable for high-spending paid accounts

This is a b2b marketing podcast episode focused on the operational reality of growth: how paid media, CRM, and user experience all have to work together for every dollar of ad spend to pull its weight. We share the real numbers behind the changes, including a 120% increase in Meta-driven consultations, a 150% increase from TikTok, and CPA reductions of over 50% across both channels.

It's particularly relevant for founders, growth teams, and marketing leaders who feel like they've squeezed everything they can from their ad accounts and are wondering where the next leg of growth comes from. If you're scaling paid acquisition, managing a high-volume lead funnel, or trying to figure out why your conversion rates aren't matching your traffic, this business growth podcast episode will give you a framework to follow.

Hosts:

Harry Hughes: https://www.linkedin.com/in/harry-hughes-6409b163/

https://www.mayfair-mediagroup.com/