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How did brands like Nykaa & Minimalist become some of India’s biggest consumer brands quickly ?

Why do some startups sell great across Tier 1, Tier 2… while thousands of others struggle to survive in either?

This is a fundamental conversation featuring Mahavir Pratap Sharma, an investor, branding strategist, entrepreneur and startup mentor with decades of experience in building businesses himself and scaling brands of his startups, across India.

Inside this podcast:

- Not commonly spoken facts about startups success / failure
- The real difference between Bharat & India
- How successful brands adapt for Tier 2 & Tier 3 consumers
- The psychology behind pricing, celebrity endorsements & aspiration
- How AI, algorithms & shelf space influence buying behavior
- Why ethics & values matter in long-term brand building
- The biggest mistakes founders make while scaling startups

If you are a founder, marketer, entrepreneur, creator, investor or someone curious about how modern Indian brands become powerful, this episode will completely change the way you look at startups, consumers & branding.

Watch till the end for some of the most practical insights on startup growth, Bharat consumers, branding psychology & long-term success.

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About Flirting With a Fish:
"Flirting With a Fish" is where unconventional stories meet unapologetic brilliance. This podcast celebrates individuals who dare to be different, remain committed, and redefine success in their unique ways. Expect candid humor, deep insights, and lessons that inspire change.

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