99% of operators are leaving money on the table. Not 60%. Not 80%. Ninety-nine — and Evan Haskell would know, because his team talks to hundreds of operators every week.

Evan got into short-term rentals in 2012 and built Urban Flat into the largest corporate housing brand in Silicon Valley — 200+ listings, business travellers and pro athletes — before COVID wiped it out. He lost the lot. Since then he's turned that into a forensic obsession with revenue optimisation, and in this episode he breaks down exactly where the money is leaking and how to plug it.

We cover why everyone's scaling when they should be optimising, why your listing is a one-time job (not an endless experiment), the Miami restaurant trick that proves you know your market, and the one pricing metric almost nobody looks at.

If you've quietly made peace with your vacancy rate and let a pricing tool run on autopilot, this one's a reality check.

Evan Haskel — Founder, Synchronest

🌐 synchronest.com

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