How to Align Sales and Marketing to Scale Faster | Marc Ensign
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How to Align Sales and Marketing to Scale Faster | Marc Ensign
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概要
Most business owners don’t have a marketing problem.
They have a leadership alignment problem.
In this episode of The TrustBuilt Podcast, Alan sits down with Marc Ensign, founder of LoudMouse, to unpack what a Fractional CMO actually does, why most marketing agencies fail businesses, and how misalignment between sales and marketing quietly destroys trust and revenue.
If you’re spending money on marketing but unsure what’s working—or frustrated by silos between departments—this episode will help you regain clarity, control, and confidence.
👉To learn more about how to build a business that runs without you subscribe to The TrustBuilt Podcast
⏱️Chapters
01:00 – What Is a Fractional CMO? (And Why Small Businesses Need One)
04:35 – From Broadway to Business: Marketing Is About Being Heard
08:20 – Why Most Marketing Agencies Work in Silos
11:20 – Sales vs. Marketing
16:04 – The Metrics That Actually Matter
22:22 – Marketing KPIs Every Service Business Should Measure
28:34 – Client Retention & Trust
31:44 – Why Busy Marketing Doesn’t Equal Growth
33:18 – Free Marketing Resources & How to Use AI
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Connect with Marc & LoudMouse
🌐 https://loudmouse.com/
💻 https://www.linkedin.com/in/marcensign/