"What AI has done is brought a salesman into the room."

People aren't Googling things the same way anymore.

They're asking AI. And if you're not showing up there, someone else is — even if they're less qualified than you.

Kevin Vaughan is an AI visibility specialist and the founder of KTV Digital. He helps small and medium-sized businesses get found in AI search and turn those educated, ready-to-buy visitors into actual customers.

In this episode of Reanimated Stories, I sit down with Kevin Vaughan from KTV Digital to break down the differences between SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

We talk about how if you want your business to show up in those summarized answers, you have to stop writing for keywords and start writing to train the AI.

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Connect with Kevin

Website:

Website:https://ktvdigital.com/

LinkedIn: https://www.linkedin.com/in/texaskevin/

Free SearchScore: https://searchscore.ktvdigital.com/

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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.

Connect with Roger:

LinkedIn: linkedin.com/in/roger-jorns

Website: reanimationdesign.com

YouTube: https://www.youtube.com/@reanimationdesign

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00:00 Intro

00:47 Meet The Hosts

00:53 How Roger Met Kevin

02:37 Kevin And KTV Digital

04:20 AEO Vs GEO Explained

06:33 AI Search Shoe Store

08:37 Visibility And Touchpoints

11:49 How AI Visibility Works

17:19 Common Mistakes And FOMO

22:14 Free AI Search Score Tool

23:52 Big Tools Vs Consultants

27:39 Where To Find Kevin

29:36 Outro