How to Use OTAs Without Letting Them Run Your Business with Expedition Kanab
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How to Use OTAs Without Letting Them Run Your Business with Expedition Kanab
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概要
Are OTAs helping your tour business grow or taking control of your bookings?
In this episode of the Tour Operator Growth Podcast, we talk with Rhees Jackson, owner of Expedition Kanab in Southern Utah, about how he uses OTAs without relying on them.
Today, less than 5% of his bookings come from OTAs. Most come from SEO, Google Ads, social media, and direct marketing.
We break down how he made that shift, why he still keeps OTA listings active, and what tour operators should understand before building a direct booking strategy.
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00:00 Why OTAs Still Matter for Tour Operators
03:05 Starting a Tour Business During COVID
06:10 Which OTAs Actually Bring Bookings
09:20 Why Only 5 Percent of Bookings Come from OTAs
12:40 Why Many Travelers Still Trust TripAdvisor
16:10 The Real Goal: Building More Direct Bookings
20:00 Why Social Media Is Driving New Customers
24:30 The Lead Magnet Strategy That Captures Travelers
29:10 Turning Website Visitors into Future Bookings
33:30 Why Tour Operators Need to Learn Marketing