In this episode of The Growth Class, host Phil Masiello interviews Rick Smith, co-founder and CEO of HyVIDA Brands, Inc., a beverage technology company pioneering hydrogen-infused drinks and scalable hydrogen delivery systems.

Smith shares how his background in engineering and medical technology led to the invention of proprietary hydrogen infusion methods designed to integrate seamlessly into existing beverage manufacturing systems.

He also discuss how focusing on compatibility with existing routines and infrastructure can accelerate growth, reduce barriers to entry, and create scalable business opportunities in the rapidly expanding functional beverage market.

HyVIDA Brands, Inc. website: https://hyvida.com

There are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

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