ICYMI: From Fragmented to Frictionless: Unified Customer Experiences
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ICYMI: From Fragmented to Frictionless: Unified Customer Experiences
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At an ACT-IAC panel on moving from fragmented to frictionless, unified customer experiences, SSA’s Michelle Liu explains SSA’s Service Index, a framework and catalog mapping services across online, phone/IVR, and in-person channels to customer journeys, data, and processes to identify dead ends, gaps, and priorities. She illustrates friction with an SSI address-change journey that fails online and in IVR, forcing repeat intent/authentication and eventual field-office completion, and shows how the index supports channel parity, policy review (e.g., questioning unnecessary in-person SSI return-to-U.S. requirements), call routing, content alignment, and LLM-based call categorization (e.g., why customers call for tasks available online).
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Intro/Outro Music: See a Brighter Day/Gloria Tells
Courtesy of Epidemic Sound
(Episodes 1-159: Intro/Outro Music: Focal Point/Young Community
Courtesy of Epidemic Sound)