『IIEX Conference Flyover Day 2』のカバーアート

IIEX Conference Flyover Day 2

IIEX Conference Flyover Day 2

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Faster is not better if no one has asked what the speed is for. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinneyreturns to the floor of Greenbook's IIEX North America for Day 2 with seven more conversations with researchers, founders, and industry veterans on what it looks like when AI-driven efficiency meets the parts of research that have never been about efficiency at all. The promise of Day 2 at IIEX is the same as Day 1, and so is the tension underneath it. The industry is not short on tools that do things faster. It is short on clarity about what faster is supposed to produce. When the workflow compresses, something has to give. The question no one on the conference floor has fully answered yet is what that something is, and whether anyone will notice when it is gone. "We are literally saving people from all the monotonous and tedious work so that you guys can be real researchers," Dean Macko explains. "Really kind of soak yourself into the insights, and then again, soak on activation." The closed-loop AI argument, the brand growth conversation, the reminder that the research flow has not meaningfully changed in decades. None of it lands the same way once you have heard what is actually being said on the floor. There are seven voices in this episode, and every one of them is sitting with a different version of the same unresolved question about what the industry is actually building toward. Connect with the professionals featured in this episode and if you do, let them know Little Bird Marketing sent you their way: Meredith Falvo at Gazelle Global, Dean Macko at Scalify, Marc Macellaio at NIT, Heather McKinney at TalkShop, Max Rodriguez at Quantilope, Geena Shaw at The Logic Group and Matt Worden at Finch Brands. Music written and performed by Leighton Cordell. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Ever feel like your company is sitting on a goldmine of opportunities, but they keep slipping away? Most companies already have their next big win hiding in their database. Little Bird Marketing's Revenue Sprint is a proven system that works backward from your revenue goals to create a focused plan for building a sales pipeline and predictable growth. No massive budget required—just strategic execution that delivers measurable results. Ready to turn missed opportunities into new wins? Click here and build a predictable pipeline for sustainable growth.
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