『IIEX DC Conference Flyover Day 1』のカバーアート

IIEX DC Conference Flyover Day 1

IIEX DC Conference Flyover Day 1

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Innovation is only as good as the methodology underneath it. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney gives you a Day 1 overview of Greenbook's IIEX North America conference in Washington DC. She moves through the event to have open conversations with eight industry leaders. They discuss how AI, market research, and data quality connect, and what it means to design tools for an industry where thoroughness is essential. The innovation conversation at IIEX is loud and it is moving fast. What it is not always doing is asking who is actually doing the building. The platforms are multiplying and the promises are getting bigger, but a tool is only as good as the understanding behind it. Knowing what a research project needs and knowing how to build software are not the same thing, and the gap between those two things has consequences that do not show up in a demo. "I can tell whoever built this has actually run a project before," Jeremy Antoniuk explains. "And that's a really big thing because there are a lot of companies out there that sound like they have great tech and they have wonderful marketing, but at the end of the day, it's built by people who have never actually run a project." The data quality debate, the multicultural research argument, and the case for keeping the human ear in the loop. None of it lands the same way once you have heard what is actually being said on the floor at IIEX North America. There are eight voices in this episode, and every one of them is operating at that fault line between what the industry can do faster and what it still cannot afford to get wrong. Connect with the professionals featured in this episode and if you do, let them know Little Bird Marketing sent you their way: Reggie Alston at Ebony Marketing Systems, Jeremy Antoniuk at Scalafai, Rich Berenson at my-take, Belinda Brown at Gazelle Global, Daryl Collins and Derry Moore, PhD at Decodis, Char-lynn Griffiths at Faire, Carlos Hevia at Multilingual Connections, Bonnie Janzen at Decision Analysts and Heather McKinney at Talk Shoppe. Music written and performed by Leighton Cordell. Sponsors: Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today!
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