Episode #54 of Good Times Noodle Salad brings in Kenny from Skroove, a homegrown lifestyle apparel brand out of Royal Oak, Michigan that’s rooted in skateboarding, snowboarding, and now—somehow—golf.

Kenny breaks down what it was like starting Skroove while still in college at Saginaw Valley, figuring things out on the fly and building something real without a blueprint. Devin—who originally put us on to Skroove—pulls up to the studio as well and jumps into the conversation, adding to the chaos and backstory of how everything came together.

From there, the conversation spirals into the kind of random, unforgettable adventures that seem to follow Kenny and his brother everywhere—including somehow ending up hanging out with Tom Green.

We get into the different creative swings Skroove has taken over the years, from throwing live shows around Royal Oak and Ferndale to putting together “Skroove Sessions,” a series of music performances with local artists that helped blur the line between clothing brand and creative community. Skroove has also made a name for themselves through apparel collaborations with local ski hills across Michigan, tapping directly into the culture that inspired the brand in the first place.

Of course, it wouldn’t be a Skroove episode without talking boards—skateboarding roots, snowboarding culture, and the inevitable transition into golf as the body starts to fight back a little more each year.

It’s a laid-back but inspiring episode about building something from nothing, chasing ideas that don’t always make sense on paper, and staying creative no matter where life takes you.

🎧 Tap in and ride with us.

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