Welcome back to The Glass Sessions!

This week, we're re-releasing one of our favorite conversations from season one: how to build a personal brand that actually opens doors.

We’re joined by Allie Fisher, independent creative director and former magazine art director, who breaks down what personal branding really means - and why it matters more than most people think for both job searching and leadership.

This episode is grounded and actionable. We cover how to define your “why,” translate it into how you show up, and make it visible through what you share - whether that’s on LinkedIn or in everyday conversations. We also get into the exact prompts and exercises you can use to clarify your story, your strengths, and your direction.

In this episode, we cover:

• Why personal branding isn’t optional if you want to grow your career
• How your values and audience shape your brand
• The “Why → How → What” framework and how to apply it
• How to audit what you’re already putting into the world (especially on LinkedIn)
• Simple prompts to clarify your story and communicate your work
• How to translate your experience when making a pivot
• Ways to get outside perspective when you feel stuck

Timestamps:
00:00 Welcome and recommendations
11:23 Allie Background and Career
13:19 Why Personal Brand Matters
19:29 Three Word Brand Exercise
22:40 How to Build Your Brand
28:10 Authentic Brand Foundations
35:21 Auditing Your Voice
38:35 Why–How–What Bullseye
46:40 Prompts To Find Your Why
50:06 Simple Storytelling Prompts
56:33 Glassy Insights

Links & Resources:

⁠⁠⁠The Glass Advisory⁠⁠⁠: https://www.theglassadvisory.com

Courtney's Substack: substack.com/@courtneyattheglassadvisory

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