Finding an Investor Is Like Finding a Date

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Founders looking for investors face the same challenge as those looking for a date.

Just as in the dating world, both the investor and the startup exaggerate their strengths.

Some don't know exactly what they want from the other.

Just as there are marriage contracts, the startup world has term sheets.

A substantial number of startups don't succeed, just as many marriages do not.

Drawing from the world of dating, one becomes more successful the more they know what they want.

Founders should figure out what they want from the investor.

This includes not only funding, but also follow-on funding, mentorship, and networking.

Next, look for where to find investors that meet the criteria.

Specialize in how to talk to these particular investors.

Finally, figure out what they are looking for and how to present your startup.

Just as it takes time to find the right date, so it will take time to find the right investor.

Consider the dating game as a model to find your investor.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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