Why B2B Brands Are Testing Outbound SMS Again

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Why B2B Brands Are Testing Outbound SMS Again

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Remember when B2B SMS felt too invasive and got abandoned? A quiet revival is underway. In this episode, Lucas and Luna look at a specific case: a mid-market SaaS company that added an opt-in SMS sequence to its sales development workflow and saw a 25% increase in demo bookings from accounts that had gone cold. They break down the mechanics: how the company used a double opt-in to stay compliant, what the message cadence looked like, and why the timing mattered more than the content. Lucas argues that SMS works precisely because it's interruptive — and that B2B buyers have trained themselves to ignore email. Luna pushes back on the risk of brand damage and burnout. Together they walk through the numbers: a 12% unsubscribe rate over 90 days, a 4x return on the initial investment, and why the team decided to keep SMS as a limited, high-intent channel rather than scale it. If you're a B2B marketer wondering whether your SDRs should start texting prospects, this episode gives you a concrete framework to evaluate the trade-off. #B2BMarketing #OutboundSMS #SalesDevelopment #ColdOutreach #SDRs #Business #BusinessPodcast #FexingoBusiness #MarketingStrategy #SalesStrategy #OptInMarketing #Compliance #ConversionRates #DemoBookings #SalesFunnel #CustomerCommunication #IntentData #ABM Keep every episode free: buymeacoffee.com/fexingo

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