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People often tell me that they want to grow their business. When I ask them what they are currently doing to do so, the answer is often "very little." It is a little bit like people who want to lose weight; when you ask them what they do, they say they don't do any exercise, they eat lots of chocolate, and fish and chips is their favourite meal.

Things just don't add up. The truth of the matter is that the reason we often don't take action is fear. This could be:

1. A fear of failure
2. A fear of loss (specifically losing money)
3. A fear of what people will say if they find out we have messed up

Fear is a real detractor of success.

I always remember Tony Robbins once saying that "fear" stands for False Evidence Appearing Real. I also have a friend called Andy Tiong who says that fear is really just something that prevents us from doing things; if we live in fear, then we take no action.

So, my message to you today is this: if you want to remain where you are, then that's fine. You don't need to do anything. However, "if you always do what you've always done, you're probably going to get what you've always got".

I say "probably" because of the world we live in right now. The media is doing a lot of scaremongering about AI. If you don't take that on board because of fear. If you don't spend any time learning the skills that you're going to need to learn as you go forward, then that fear could mean that you are not only going to stay where you are, but you are also perhaps going to fall by the wayside.

I say that not to be an alarmist, but because it's true. So, turn fear into action in order to grow your business.

If you'd like to work with me, then get in touch by going to results-mastery.com and booking a free, no-obligation initial meeting without any fear.

If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.

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Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

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