『Influence Anyone』のカバーアート

Influence Anyone

Influence Anyone

著者： Howie Chan Influence Strategist @ The Behavioring Company
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概要

 The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted by Howie Chan, this show features top human behavior experts, best-selling authors, influential marketers, and elite performers sharing proven strategies for branding, storytelling, sales, and ultimately, influence. Whether you're building your value proposition, refining your speaking skills, or learning communication skills for leaders, each episode delivers actionable insights to elevate your brand and career. From storytelling in marketing to career reinvention, discover influencer strategies that help you stand out, connect, and lead with impact. Perfect for entrepreneurs, executives, and anyone ready to grow their influence and authority.Howie Chan マーケティング マーケティング・セールス 社会科学 科学 経済学
エピソード
  • “Brand Your Secret Sauce!” The Father of Branding Reveals The #1 Mistake Businesses Make Again and Again

    “Brand Your Secret Sauce!” The Father of Branding Reveals The #1 Mistake Businesses Make Again and Again
    2026/05/12
    Howie Chan interviews marketing icon David Aaker, widely regarded as the father of modern branding, to unpack the true drivers of brand equity — what a brand’s worth. In this episode, brand storytelling takes center stage as Aaker breaks down the myths around branding and reveals what actually influences customer decisions in modern days. From brand relevance to the power of loyalty, Aaker explains why branding goes far beyond awareness and image. He introduces his “Five B’s” framework and shows how brands shape both buying decisions and user experiences. You’ll learn why storytelling in marketing is one of the most effective tools in today’s cluttered and skeptical landscape, how to craft signature stories that captivate audiences, and why most companies are underutilizing their greatest competitive advantage: their “secret sauce.” Chapters: 00:00:00 Brand vs Brand Equity 00:04:01 The Five B’s of Modern Branding 00:09:01 Managing Negative Brand Perception 00:16:40 How to Create Powerful Signature Stories 00:25:47 Branding Beyond Ads (Events, Sponsorship & Communities) 00:30:30 The #1 Mistake Businesses Make with Branding 00:33:04 Uniqlo’s Example of Branding Differentiation and Innovation 00:52:26 High-Profile Branding Failures 00:57:09 Final Advice: “Brand Your Secret Sauce” From David Aaker: Website LinkedIn Take a look at David’s books mentioned in this episode: Aaker on Branding: Second Edition Creating Signature Stories Owning Game-Changing Subcategories Brand Portfolio Strategy  Check out my conversation with Matt Sucha: https://www.youtube.com/watch?v=Evkin9z6Z4w What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is. — Produced by Ideablossoms
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    58 分
  • S.U.P.E.R: The INFLUENCE FORMULA That Will Get You More Deals (and what to do when you hear NO)

    S.U.P.E.R: The INFLUENCE FORMULA That Will Get You More Deals (and what to do when you hear NO)
    2026/05/05
    In this solo episode, Howie Chan breaks down the true meaning of influence and why most people misunderstand it. Rather than focusing on persuasion, communication, or attention, Howie reveals that real influence comes down to one thing: changing human behavior. Through a simple but powerful framework, Howie explains why people don’t take action — and how leaders, founders, and professionals can finally unlock consistent results. You’ll learn the critical difference between motivation and friction, and why adding more effort often backfires when trying to influence outcomes. This episode dives into practical applications for both personal development and influencing others, from building better habits to closing clients more effectively. Chapters: 00:01:12 What Influence Really Is (and Why Most Get It Wrong) 00:03:36 The Core Formula: Less Friction + More Motivation 00:05:20 The “SUPER” Friction Framework 00:08:12 Applying the Formula to Any Situation Check out my conversation with Dr. Robert Cialdini: https://www.youtube.com/watch?v=8joK8ViLneY&t=48s Check out my conversation with Matt Sucha: https://www.youtube.com/watch?v=Evkin9z6Z4w The Behavioring Blueprint: A FREE, 7-day email course breaking down all the levers to influence human behavior to get people from a current behavior to a desired behavior. → http://howiechan.com/behavioring What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is.
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    9 分
  • Tech Humanist: AI Skills That Make You 28% More Valuable in The Marketplace (and the TRUTH about AI Job Loss)

    Tech Humanist: AI Skills That Make You 28% More Valuable in The Marketplace (and the TRUTH about AI Job Loss)
    2026/04/28
    Tech Humanist Kate O’Neill joins host Howie Chan to unpack the real truth behind AI strategy and why most organizations get it wrong from the start. Kate has spent her career helping leaders navigate AI ethics, responsible tech, and human-centric digital transformation. In this episode, Kate breaks down why starting with tools instead of purpose leads to failure, and how “prompt skills” are becoming the most important capability in today’s workforce. She reframes AI not as a replacement for thinking, but as a mirror that exposes how clearly you think, communicate, and lead. You’ll learn how to use AI to sharpen your thinking, improve emotional intelligence, and enhance human connection rather than dilute it. Episode Resources: Download the four master storytelling prompts here. Episode Breakdown: 00:00:00 The Intersection of Technology and Humanity 00:08:30 The Real Fear Employees Have About AI (and What’s True) 00:11:02 Prompt Skilling vs. Prompt Engineering 00:16:27 How Technology Shapes Culture and Behavior 00:19:58 Human + AI Collaboration Done Right 00:24:27 Why Most AI Strategies Fail 00:33:34 AI Replacing Jobs: The Real Story 00:43:45 Using AI to Improve Emotional Intelligence 00:47:17 The Danger of Over-Relying on AI Outputs 00:55:28 AI and Creativity 00:59:20 Incorporating AI Into Your Small Business Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! From Our Guest: Website LinkedIn Youtube Facebook Instagram TEDx Talk Check out my episode with Michael Margolis here. See Kate’s audition form here. Learn more about Office Space here. — Produced by Ideablossoms
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    1 時間 24 分
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