In this special What’s Working in Ag segment, the Farm4Profit team previews TechHub Live 2026, one of the leading agricultural technology events in North America.

Joining the conversation is Grace from TechHub Live, who shares what attendees can expect when the event returns to the Iowa Events Center in Des Moines, Iowa, July 20–22.

The discussion covers:

• Why TechHub Live continues to attract farmers, retailers, agronomists, technology providers, and ag innovators from across the country
• The unique combination of education, networking, live demonstrations, and technology showcases
• Opportunities for farmers to interact directly with ag technology companies and provide valuable feedback
• The growing role of precision agriculture, automation, data management, and emerging technologies in modern farming
• Keynote presentations from leaders representing Land O'Lakes, Amazon Web Services, and Purdue University
• Special programming, including the Executive Forum and Women in AgTech events
• Why relationship-building remains one of the biggest reasons attendees return year after year

The Farm4Profit crew also shares their own experiences from previous TechHub Live events, including panel discussions, interviews with industry leaders, and opportunities to see the latest innovations before they hit the mainstream market.

For farmers looking to stay ahead of emerging trends, evaluate new technology investments, and connect with some of the brightest minds in agriculture, TechHub Live provides a unique opportunity to see where the industry is headed and how technology can be turned into measurable results on the farm.

Whether you're a producer, retailer, agronomist, ag technology enthusiast, or simply curious about the future of agriculture, this episode provides an inside look at why TechHub Live has become one of the industry's most valuable events.

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