『Insider Interviews: Media and Marketing Pros』のカバーアート

Insider Interviews: Media and Marketing Pros

Insider Interviews: Media and Marketing Pros

著者： E.B. Moss
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.© 2019-2024 E.B. Moss and Moss Appeal マーケティング マーケティング・セールス 社会科学 経済学
エピソード
  • How TV is Winning Attention in the IRL Atmosphere

    How TV is Winning Attention in the IRL Atmosphere
    2026/04/21
    You know those screens at a bar or gym that catch your eye and actually make you pay attention in a noisy environment? Chances are you’ve seen Atmosphere TV. So, I spoke with the company’s Chief Revenue Officer, Ryan Spicer, to find out how they’re managing to capture and confirm attention, and why it’s one of the most interesting ad-supported media plays happening right now. Ryan came up through Viacom and Turner, but his real origin story starts on a soccer pitch. (Yes, I asked him about going from the pitch to the TV pitch — and yes, he’s stealing that line.) But apropos to our conversation he walked away from established media for a startup bet on a simple but brilliant insight: nobody ever walked into a bar and asked them to put on a muted episode of Law & Order. Atmosphere was built to fix that. We get into the full value proposition of “TV for your eyes, not for your ears” that’s made in three-minute, visually arresting loops across 30 channels. He scored a win in my first “Pitch Me. Pinch Me.” segment, doing a great job explaining how they’re capturing 10 million viewers a night in their built for OFF-the-couch moments. His “pitch” was backed up by Media Science that did an eye-tracking study to deliver proof points. I was intrigued enough by that to put them in an article I wrote recently for MediaVillage. You’ll learn how their targeting capability can geo-fence an ad to within seven miles of a retail location, and why their timing. Hint: Ryan explains this era as The Great Reconnection, with people actively seeking out more in-person experiences after years of heads-down, hyper-personalized digital isolation. Ryan also gives brands some real, practical advice on creative — what works, what works better, and why the bucket debate (is this CTV? is this OOH?) is the wrong conversation entirely. It’s an upbeat 30-minutes that even explains Ryan’s appreciation for Turkish food. But another reason to listen? You might get the Insider’s scoop on their next strategic move. (Okay, it has to do with why Atmosphere is a natural fit within retail media networks since they’re reaching consumers who are already out and already deciding, not just browsing from the couch.) Key Moments: 00:00 – From the pitch to the TV pitch 00:27 – What is Atmosphere TV? CTV IRL explained 02:38 – 60,000 bars, restaurants, and gyms can’t be wrong 03:06 – Ryan’s origin story: from pro soccer to chasing a feeling 09:02 – Debut of the “Pitch Me. Pinch Me.” segment 10:06 – The founding insight: nobody asked a bar to show a muted Law & Order 12:00 – Geo-targeting within 7 miles of a retail location 12:57 – The Great Reconnection: why people are seeking out in-person experiences 15:00 – Channels built for off-the-couch environments 15:45 – Proof of concept: why distracted bar crowds are actually watching and MediaScience results 17:43 – Creative advice: what works and what works better 21:10 – Measurement: foot traffic, receipt data, ROAS and case studies 24:25 – The bucket debate: stop asking if it’s CTV or OOH 25:30 –Atmosphere’s next strategic move 29:29 – Best coaching advice for work or team work Connect with Ryan Spicer and Atmosphere TV LinkedIn: https://www.linkedin.com/in/ryan-spicer-8189b43/ Instagram: https://www.instagram.com/atmospheretv/ Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal!
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    16 分
  • Women Building the Future of Media: She-Cam Sessions from SXSW

    Women Building the Future of Media: She-Cam Sessions from SXSW
    2026/03/25
    Podcasting got a seat at the grown-up’s table at South by SouthWest for the first time, smack in middle of Women’s History Month. So Insider Interviews captured content from three women also making strides in media, during Podcast Movement Evolutions. I spoke with these media powerhouses at The Podcast Academy / Sounds Profitable co-sponsored booth to talk about building: businesses, communities, the future of media itself…and building up women everywhere. Learn from: the co-founder of a startup modernizing how print and out-of-home are bought and sold,a global communications CEO who has built her career on making messaging move people,and one of the new forces behind podcasting’s growing presence itself. Mach on Modernizing “Premium” Media for a New Era Beth Mach, Co-Founder & COO of Spacely Media, introduces the first transactional marketplace for premium media — giving print, out-of-home, and venue advertising the digital infrastructure it’s never had. “Buying in those channels today still looks like it did 20 years ago — lots of PDFs, lots of phone calls. Spacely closes that gap.” Their platform replaces friction with functionality, and dashboards instead of PDFs. Like Neil Vogel, in my recent episode with the People, Inc. CEO, Mach is bullish on magazines and makes the case for why brands are coming back to these channels. She also explains why credibility wins the room when you’re raising money. It shouldn’t be different as a female founder. But… “Every founder meets skepticism. When you are female, it adds another layer — especially when the room has historically looked a little different.” — Beth Mach Lund on Messaging to and for Humans Wendy Lund, Global CEO of Allison Worldwide and returning Insider Interviews guest (exactly one year later!), reflects on her path from women’s health advocacy to leading a global agency — and what she’s building now. Her path ran from a master’s in women’s history to nonprofit marketing, to running a global agency. With her move to Global CEO of Allison Worldwide and Vice Chair of health at parent company Stagwell, Wendy described her enthusiasm for Allison’s strengths, across campaigns, media/influencer, and experiential. She reinforces the importance of listening, purpose-driven work, and addressing ongoing inequities in women’s health and mental health. “My favorite value has always been belonging. Do your customers feel like they’re part of something? To me, that is so sticky.” Her advice for building brand love in a fragmented media world is deceptively simple: be real, and build belonging. She’s also clear-eyed about the disconnect between how much we talk about innovation — and how much attention women’s health actually gets: “AI is on the tip of everybody’s tongue — but at the end of the day, it’s also steeped in emotion. And we’re 51% of the population. That means we should get 51% of the attention.” — Wendy Lund DeMellier Sounds Like an Inspiration Molly DeMellier, Head of Communications at Sounds Profitable, gives an insider’s scoop on the organization helping shape podcasting’s growing presence at SXSW and beyond. She points to the combined strengths of the co-founders: Bryan Barletta’s (“terrifying”) encyclopedic industry brain and Tom Webster’s research engine, along with her own expanding role shaping panel strategy, supporting retainer clients, and helping partners amplify their stories. Molly describes Sounds Profitable place in podcasting as building community and connection through events, networking, research, and partner support, emphasizing that “Podcasting is really taking off and it’s the people that power it.” But, noting the industry’s representation gap, takes her role seriously when working on events like Podcast Movement, pondering “who do I put on stage that’s going to inspire that next person” to know they can see themselves podcasting. And she closes with something that sticks: her belief that women shouldn’t have to choose between a career and a family — and why she’s determined to make sure the next generation sees women in power. “A big fear I have is that women will leave professions not by choice, but by force. And my biggest fear is what about the children who see their mom who didn’t have a choice?” — Molly DeMellier This is Episode 50 in Season 2. I think it sounds like a milestone worth celebrating. Key Moments & Time Codes 00:00 — How Podcast Movement Evolutions made its first-ever appearance at SXSW 00:53 — Beth Mach explains why Spacely calls it premium media — and why that reframe matters for the industry 04:50 — Beth explains how buying a print ad in 2025 still works the way it did 20 years ago — and how Spacely is finally changing that 09:40 — Why print titles that shut down years ago are quietly relaunching — and what that signals for brands 14:55 — On ...
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    19 分
  • Nir Eyal: How Beliefs Drive Behavior and What Marketers Get Wrong

    Nir Eyal: How Beliefs Drive Behavior and What Marketers Get Wrong
    2026/03/19
    I found a smiling Buddha medallion on the sidewalk on my way to the Uber, and I believed it was a sign it would be a good trip. Then I got in the car and discovered my fellow passenger was Nir Eyal — behavioral designer, Stanford lecturer, and bestselling author with a new book to promote at SXSW: “Beyond Belief.” We were both headed for the same flight. I, of course, invited him to record a podcast episode and he invited me into the United Club lounge record there! I believed in my good fortune, and belief systems turned out to be the focus of Nir’s work. “We like to say that you’ll believe it when you see it — but in fact, that’s not true. The opposite is true: you see it when you believe it.” — Nir Eyal What I captured in 20 minutes was a masterclass in consumer psychology from one of the most cited thinkers in behavioral design. And a lot of fun. Nir’s first book, “Hooked”, gave marketers and product builders a framework for engineering repeat engagement. Yup, he explains his four-step model that of why users keep returning to things like Facebook, Duolingo, Slack, and even my beloved Starbucks. His follow-up, “Indistractable,” tackled the flip side: how to protect your own focus in a world engineered to steal it. And his new third book makes the case that advertising’s most powerful function isn’t awareness or recall. It’s actually shaping what using a product feels like. Or tastes like. Nir backs this up citing a Stanford fMRI study where participants tasted the exact same wine twice — once labeled cheap, once labeled expensive. Of course they rated the “expensive” pour as tastier, and brain scans confirmed they were genuinely experiencing more pleasure. The implication for marketers is significant: brand belief doesn’t just influence what consumers say about a product — it rewires how they perceive it in real time. As Nir puts it, “we are creating the experience, just as we’re creating the coffee and the cup.” We also get into distraction and focus ( — territory that’s directly relevant to anyone managing teams, creative output, or their own attention. Nir draws a clean line between traction (any action that moves you toward what you planned to do) and distraction (anything that doesn’t) — and gave me a HUGE a-ha understanding about the common assumption that multitasking is counterproductive. You’re going to want to learn about the distinction between single-channel and multi-channel multitasking. It’s how high performers and even distracted performers like me, can structure their time. (Nir shares his personal system for consuming long-form reading; it’s a practical tactic worth stealing.) This conversation was unplanned, unscripted, and recorded forty minutes before boarding a flight. That it delivered this much useful thinking on marketing, behavioral design, consumer psychology, and focus is a testament to how deeply Nir has thought about all of it — and, okay, maybe to the Buddha medallion. Key Moments: 00:00 How a serendipitous ride to the airport turns into an impromptu bonus episode with author Nir Eyal01:34 Nir’s background: behavioral designer, Stanford lecturer, and author of three books on habits, distraction, and belief02:16 The Hooked framework: the four-step model behind every habit-forming product — and how to apply it03:45 Beyond Belief: why advertising’s real job is shaping experience, not just building awareness06:07 The Stanford fMRI wine study: proof that brand belief changes consumer perception at a neurological level07:50 What marketers consistently underestimate: the experience loop of belief, anticipation, and confirmation08:15 Facts vs. beliefs: a distinction with major implications for messaging and brand strategy09:08 The one condition a product must meet before habit formation is even possible12:45 Traction vs. distraction: a framework for reclaiming focus — and why the difference isn’t the behavior14:11 Why planned downtime isn’t distraction — and how to stop moralizing screen time15:37 The multitasking reframe: single-channel vs. multi-channel, and when doing two things at once actually works17:04 Nir’s read-at-the-gym system: a practical productivity hack for high-volume information consumers18:38 How beliefs shape attitudes and perception — what we’re able to see19:33 Persuasion vs. coercion: the ethical and commercial case for “good” behavioral design Connect with Nir Eyal LinkedIn: https://www.linkedin.com/in/nireyal/ Instagram: https://www.instagram.com/nireyal Get his book Beyond Belief: geni.us/beyondbelief Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, ...
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    11 分
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