HYROX just crossed 4,500 affiliates in North America. A year ago, that number was under 1,500.

In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Eric O'Neil, Head of Affiliates for HYROX (Americas), to talk about what’s driving that growth, what the best training clubs are doing differently and what’s coming next for gym owners who want to capitalize on the HYROX opportunity.

Eric explains how the affiliate program works, including the pre-sale ticket process and how HYROX markets affiliate events through their regional newsletters.

He also shares what separates the training clubs bringing 50-plus members to race day from the ones that never quite find their footing.

The conversation covers the full picture for gym owners who want to run a profitable HYROX program:

- Running sims and camps
- Adding personal training as an upsell
- Building a 365-day HYROX calendar around local race weekends
- Tapping into the massive pool of non-members who show up to these events

Eric also addresses the elephant in the room: Is HYROX here to stay, and how should gym owners think about the investment?

If you’re HYROX-curious or already affiliated and want to get more out of it, this episode is worth your time.

Get the full toolkit for generating ROI from HYROX affiliation via the link below.

Links

HYROX Toolkit

Gym Owners United

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0:00 - Intro

0:40 - HYROX affiliation growth

6:00 - HYROX trends in Europe and the Americas

12:37 - How the pre-sale ticket process works

14:32 - Sims, camps and monetizing events

21:56 - Youth HYROX

35:50 - Building a 365-day HYROX calendar

44:34 - Is HYROX here to stay?