In this episode, we sit down with brand strategist and verbal identity specialist Emily Penny to unpack the growing challenge of differentiation in an increasingly saturated market.

Learn more at https://justcreative.com/podcast

Emily is the creator of the Fully Saturated report and founder of a micro studio focused on positioning and voice. Together, we explore why so many agencies struggle to stand out, what strong positioning actually looks like today, and how agencies can build relevance in an AI-enabled world.

We discuss:

• Why agency positioning often falls flat

• The real meaning of “fully saturated”

• How verbal identity creates distinction

• The role of personality and point of view

• What agencies can offer that AI can’t

• How micro studios and modern agencies can stay valuable

Whether you’re a strategist, designer, consultant, or agency founder, this conversation will challenge how you think about differentiation, positioning, and the future of creative businesses.

Grab the report @ https://fully-saturated.com/

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Ends: 30th June 2026

Jacob Cass and Matt Davies speak with Amelia Sordell, founder and CEO of Klowt and one of the leading voices in founder-led marketing.

Learn more at justcreative.com/podcast

As audiences become more sceptical of faceless companies, founders and leaders are becoming one of the most powerful trust signals a brand can have. The company brand still matters, but increasingly, people want to hear from the people behind the business.

Amelia shares why founder branding has become a serious commercial lever, how it differs from company branding, and what CEOs often misunderstand about visibility, thought leadership, and influence.

We explore how founders can show up without overshadowing the business, how to align personal voice with company positioning, and why posting more does not automatically mean building authority.

You’ll also learn where to start if you are building from zero, what content habits actually move the needle, and how to think about ROI from founder branding.

A practical conversation for founders, marketers, strategists, designers, and brand builders who want to understand how personal visibility can drive trust, growth, and brand momentum.

In this episode, Jacob and Matt sit down with Alexander Lofthouse — Senior Designer at Nzime and a specialist in UX and digital experience. Lex and Jacob go back nearly a decade, and after watching her deliver a standout talk at NDC London, it was time to get her on the show.

They get into where brand strategy ends and UX begins (and whether that line even makes sense), what happens when brand and product teams are pulling in different directions, and why beautiful brands so often feel terrible to actually use.