Jim Lesser on Craft, Taste and Going From Fun Uncle to the Responsible Parent
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Jim Lesser on Craft, Taste and Going From Fun Uncle to the Responsible Parent
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概要
Jim Lesser started his career as a receptionist at a New York ad agency. His last role in that same industry was CEO of BBDO San Francisco — one of the few creative directors in advertising to ever make that leap. Now, as Chief Brand Officer at ServiceNow, he's doing something nobody expected: turning a B2B enterprise software company into a brand people actually know and feel something about.
This week on Unbossing Jim Lesser talks with Rishad and Drew about what he had to unlearn to go from receptionist to CCO, from CEO to CMO.
Jim opens up about the unlearning that comes with every major career transition and how he went from the fun uncle to the responsible parent, from focusing on his team to focusing on every team. He makes the case that craft and taste is more important in the world of AI than ever before and that micro managing and attention to detail is a very different thing.
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