A CMO Confidential Interview with Joe Gagliese, Co-Founder and CEO at Viral Nation, a full-service digital and social agency.

Joe discusses the concept of social as "the people's media," details why he believes "discovery begins with social" and outlines how brands might think about becoming "social centered."

Key topics include:

• Why social has become a prerequisite for certain categories
• Questions to ask your social agency
• Why measurement is still a bit of an Achilles heel
• How to think of social as a living organism which works in concert with the rest of your marketing

Tune in to hear why social is so important for autos and thoughts on reading Marcus Aurelius.

⏱️ Chapters

01:12 - Introduction to CMO Confidential

01:42 - Introducing Joe Gagliese

02:46 - Defining "Social First"

05:40 - Social Strategy as a Behavioral System

08:03 - The Prerequisite of Radical Transparency

12:11 - Transitioning to a Social-First Organization

15:03 - Maintaining Authenticity with Creators

17:33 - Steps to Develop a Social-First Strategy

20:20 - Determining Brand Readiness

22:01 - Measuring Social Performance and Conversion

25:18 - Five Questions to Ask Social Agencies

28:28 - Common Mistakes in Social Marketing

30:10 - Practical Advice and Closing Remarks

This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo.

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