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Know Your Core Values: Build a Business That's Truly You | Episode 84.

Link to The Showbiz Side Hustle Handbook: https://ln-k.me/clGQ

How do you build a business that truly reflects who you are? In this solo episode, Nicole Louise Geddes breaks down the difference between aspirational values and core values, and explains why understanding yours is the foundation for everything from your personal brand to your marketing and your ideal client.

Nicole shares her own core values for both Manic Stage Productions (professionalism, creativity, collaboration, uniqueness, versatility) and PerformaPreneur (encouraging, optimistic, accessible, valuable, relatable), and walks you through a practical exercise to uncover your own 3-5 core values.

In this episode you'll learn:

The difference between aspirational values and core values
Why your values are the missing link between personal brand, visibility and business growth
How Nicole uses her core values to guide decisions across two businesses
A step-by-step brain dump exercise to discover your own core values
How one client's testimonial reflected her values back to her word for word

Key Quote:
"If you know your values, if you understand where they've come from and where they're taking you, you'll be able to navigate the journey with so much more clarity and ease."
This episode is part of a foundation series:

Episode 82: Personal Brand
Episode 83: Visibility
Episode 84: Core Values (this episode)

Chapters

0:00 Introduction and series recap
0:49 Why core values matter for your business
1:44 Aspirational values vs core values
2:31 What is a core value?
2:53 Where core values come from
4:14 Your values as an unwavering guide
5:08 Core values as words and feelings
5:39 Values evolve as you grow
7:11 Observe and mirror other people's values
8:03 Nicole's core values: Manic Stage Productions
9:48 Nicole's core values: PerformaPreneur
11:59 Why "relatable" became a new core value
13:32 How many values should you have?
13:55 The brain dump exercise
16:14 The Showbiz Side Hustle Handbook
17:16 Client story: values reflected in a testimonial
19:20 Bringing personal brand, visibility and values together
20:37 Ways to work with Nicole
21:03 Next week: Q&A episode
21:47 Outro and call to action

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Website: https://performerpreneur.co.uk/

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