In this episode, Allison sits down with Linda Cohen "The Kindness Catalyst" international speaker, author, and advocate for building cultures where people actually want to show up. Linda shares the deeply personal origin story behind her 1,000 mitzvahs project and how a decade of workplace research convinced her that kindness isn't soft it's a bottom-line driver tied to retention, engagement, and reduced burnout.

You'll hear why companies like Costco, Trader Joe's, and Zappos get it right, what most leaders get dangerously wrong, and how to find your own "special sauce" for leading with more humanity starting today.

Spoiler: kind leaders aren't weak. They're the ones people actually follow.

In 2017, Braxton Kilgo walked into a room with 1,200 middle school students and handed out stickers that said I Believe In You. What happened next changed his life and sparked a kindness movement that has now reached people around the world. In this episode, Allison sits down with Braxton to talk about building a movement on a shoestring, the intersection of kindness and marketing strategy, why generosity is his most powerful business tool, and what it really takes to build something that matters. Braxton is the founder of I Believe In You and Digicast Marketing, and one of the most genuinely generous humans in the entrepreneurship space.

Visit: https://www.ibelieveinyou.io/

Frank Thorwald has advised presidents, run Justice Department programs, and chaired a state energy commission and his biggest career rule is simple: never be bored. On this episode of the LAUNCH Podcast Allison Michels interviews the founder of the Thorwald Group shares how a volunteer gig on the Reagan campaign turned into a front-row seat to American history, what it really takes to speak truth to power, and why the lost art of compromise might be our most urgent problem today.