Planning an event sounds simple…until it's not. As one of the most effective way to bring people together, connect with business owners, and rack up the leads, events can do it all (you just have to do them right).

In his second interview debut, I break down an effective event with George Percy and discuss what it really takes to plan and execute a successful event, especially at scale.

From international campaigns to large audience experiences, George brings a global perspective on how events are evolving and why most businesses get them wrong.

In this episode, we dive into:

• How to plan an event that people actually want to attend

• The biggest mistakes businesses make when organizing events

• How to use events to build real relationships, not just attendance

• What separates small events from high-impact, large-scale experiences

• The role of digital strategy before, during, and after your event

If you are an entrepreneur, business owner, or marketer trying to use events to grow your brand, this conversation will give you a smarter way to think about it.

Because a great event is not always about filling a room, it is about creating a moment people remember, and a connection that lasts.

Learn more about George Percy:

https://www.georgepercy.com/

And don't forget to subscribe to get the next marketing episode; you won't want to miss the insights and practical strategy from experts out in the field doing the work.