『Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy』のカバーアート

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

著者： Fexingo
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Lucas and Luna explore the machinery of modern B2B lead generation — demand creation, pipeline architecture, and the metrics that separate a functional funnel from a leaking one. Each episode takes a specific lead-gen problem: how to qualify inbound signals without drowning in noise, when to push for a demo versus nurture a contact, what conversion benchmarks actually mean across SaaS, professional services, and industrial verticals. Lucas brings the frameworks — database marketing, intent data scoring, attribution modeling — while Luna tests them against real campaigns she's run, citing specific cost-per-lead figures and close-rate shifts. Together they dissect ABM platforms, CRM hygiene, and the tension between volume and quality. No platitudes about 'relationships' — just the math of outreach sequences, the failure modes of MQL definitions, and why most companies stop following up too early. For marketing ops directors, revenue ops leads, and founders who write their own cold emails: this is the show where lead generation stops being a black box and becomes a system you can tune. #LeadGeneration #B2BMarketing #DemandGen #PipelineBuilding #ABM #IntentData #RevenueOperations #MarketingOps #CRM #SalesFunnel #B2BLeads #ColdEmail #LeadScoring #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How B2B Lead Gen Uses Video Testimonials to Build Trust

    How B2B Lead Gen Uses Video Testimonials to Build Trust
    2026/06/08
    Lucas and Luna drill into the surprising effectiveness of video testimonials in B2B lead generation. They examine a 2025 case study where a cybersecurity firm, SecureShield, added short customer video clips to its landing pages and saw a 34 percent increase in demo requests within 60 days. The hosts break down why video testimonials outperform written case studies for trust-building, how to structure them for maximum impact (the problem-solution-result arc), and the production shortcuts that don't sacrifice quality. They also discuss where to place these videos in the buyer's journey — from top-of-funnel ads to late-stage sales enablement — and why authenticity beats polish every time. A practical, numbers-driven episode for any B2B marketer looking to accelerate pipeline without a bigger budget. #VideoTestimonials #B2BLeadGen #TrustBuilding #SecureShield #CaseStudy #DemandGeneration #SalesEnablement #ContentMarketing #ConversionRate #BuyersJourney #Authenticity #Marketing #Business #FexingoBusiness #BusinessPodcast #LeadGeneration #B2BMarketing #RevenueGrowth Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How B2B Lead Gen Uses Live Chats for Real-Time Qualification

    How B2B Lead Gen Uses Live Chats for Real-Time Qualification
    2026/06/07
    In this episode of Lead Generation with Fexingo, Lucas and Luna explore how B2B companies can use live website chat not just for support, but for real-time lead qualification. They drill into a specific example: a mid-market SaaS firm that replaced its generic chatbot with a live, trained SDR handling chat during business hours, and saw a 40% increase in SQL conversion within one quarter. Lucas explains the key difference between reactive chat and proactive, targeted chat triggers based on page behavior. Luna raises the challenge of scaling beyond a single SDR, and they discuss hybrid approaches combining AI triage with live human handoffs. The episode closes with actionable advice for starting small, training chat reps on discovery questions, and measuring the right metrics. #B2BLeadGen #LiveChat #RealTimeQualification #SalesDevelopment #Chatbot #LeadQualification #SalesConversations #SDR #Marketing #LeadGeneration #ConversionRate #SaaS #WebsiteChat #ProactiveChat #SalesEnablement #FexingoBusiness #BusinessPodcast #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How B2B Lead Gen Uses Customer Advisory Boards to Generate Pipeline

    How B2B Lead Gen Uses Customer Advisory Boards to Generate Pipeline
    2026/06/07
    In this episode of Lead Generation with Fexingo, Lucas and Luna explore how B2B companies are using customer advisory boards (CABs) as a lead generation engine. They break down the specific mechanics: how a CAB creates a feedback loop that surfaces expansion opportunities, generates warm referrals, and produces high-quality case studies. Lucas explains why CABs outperform traditional focus groups for enterprise sales, and shares a concrete example from a mid-market SaaS firm that attributed 18 percent of new pipeline to advisory board referrals. Luna digs into the structure—how often to meet, who to invite, and how to avoid the CAB becoming a pointless grip session. The episode drills into the difference between a CAB and a user group, and gives listeners a template for launching one with just eight to twelve accounts. If you're in B2B lead gen and tired of cold outreach, this one's for you. #CustomerAdvisoryBoard #B2BLeadGen #PipelineBuilding #ReferralMarketing #AccountBasedMarketing #SalesStrategy #CustomerFeedback #ExpansionRevenue #CaseStudies #EnterpriseSales #SaaS #MarketingStrategy #LeadGeneration #BusinessGrowth #FexingoBusiness #BusinessPodcast #MarketingPodcast #B2BMarketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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